The Cultivate Blog

Ask Marginpar: A Glimpse Behind The Petals

Being a great floral designer is so much more than creating beautiful pieces. Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers!

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

Discover every part of the process from the soil to the packing room.
What makes a great quality flower?
How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

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The Latest from Joseph & Co.

Style Your Flowers Like a Pro! Nov 15, 2024

A bunch of flowers is so much more than a handful of stems. There can be ritual and pleasure and intention in the act of strolling through your local market on a Sunday morning, coffee in hand, and selecting some blooms to brighten up your home. There is joy to be discovered in inviting flowers in...

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The Doors Are Open ....Welcome to Flower Class May 09, 2024

Exciting News: Flower Class Membership is Now Open!

We are thrilled to announce that the doors to Flower Class are officially open, and not just that—we’re rolling out the red carpet with some fantastic discounts to celebrate! For those who’ve been eagerly waiting, now is your golden opportunity to...

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FREE: The Going Green Challenge; Cultivate a Sustainable Floral Business Dec 31, 2023

Welcome To The Going Green Challenge – A Flower Class Exclusive.

Begin your Flower Class journey today with a free 7 day trial*.

Already experienced a free trial but aren't currently a Flower Class member? - We'd love to welcome you back with a monthly or annual membership.

This January you are i...

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The Cyclamen Wreath Tutorial Dec 08, 2023

It's the most wonderful time of the year... A time when us floral designers are in demand as people dream to adorn their own front doors with wreaths, invite people to dine on festively laden tables and gift their friends and loved ones with floral gestures and presents.

It can be a busy time for ...

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How to be a RICH florist; Begin Your Journey For Free Oct 27, 2023

Recently I've been considering what it is to be a rich florist because there is no doubt in my mind - RICH florists are the best florists - and I want to help you be one.

Here's a spoiler alert!

It's not about the money. Well it is ... and it isn't. Let me explain.

In my mind, a RICH f...

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Three Great Takeaways From The Flower Class Summer Sessions with Tobey Nelson May 19, 2023

This May, Flower Class is coming to you live with FOUR incredible FREE live sessions featuring guest industry experts and one unmissable live finale with Joseph Massie. You are invited to join us for The Flower Class Summer Sessions. Flower lovers from around the world are coming together to learn...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.