The Cultivate Blog

Ask Marginpar: A Glimpse Behind The Petals

Being a great floral designer is so much more than creating beautiful pieces. Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers!

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

Discover every part of the process from the soil to the packing room.
What makes a great quality flower?
How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

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The Latest from Joseph & Co.

A Rose Gold Wreath from Joseph Massie's Flower Class. A door wreath featuring a melange of bronze, copper and rose gold tones using Hydrangea, Rosa 'Bailey', Rosa 'Darlington', Aqualegia, Clematis, Achillea, Dianthus 'Lege St Marron', Eustoma 'Blue Chateau', Gypsophilia, Lathyrus

The Quiet Power of Stability Jul 10, 2025

^{Image - A Rose Gold Wreath from Flower Class}

We don't often talk about stability as a goal in floristry. We talk about growth, visibility, bookings, even going viral. But what about peace? What about systems that hum quietly in the background, clients that trust you, and cash flow that supports y...

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A large, airy hand-tied bouquet displayed on a white plinth against a white brick wall. The arrangement features delicate, lace-like white and blush flowers with soft green foliage, creating a light, natural, and romantic look.

Two Essential Sustainable Floral Design Techniques to Master Today Jun 26, 2025

^{Image : A Bouquet Scramble taken from Flower Class}

Sustainable Floral Design... It’s a phrase we hear more and more, but what does it really mean in practice? And why does it matter?

Well, for me, the answer begins with this simple idea: knowledge is power. Truly, the more you know, the more inf...

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Style Your Flowers Like a Pro! Nov 15, 2024

_{Image - The Jam Jars from First Steps with Flowers}

^{Ready to take your floral skills to the next level? Flower Class offers over 300 design and business lessons, plus live coaching to guide you every step of the way. Whether you’re just starting or expanding, I’d love to help you grow. Join me he...}

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The Doors Are Open ....Welcome to Flower Class May 09, 2024

Exciting News: Flower Class Membership is Now Open!

We are thrilled to announce that the doors to Flower Class are officially open, and not just that—we’re rolling out the red carpet with some fantastic discounts to celebrate! For those who’ve been eagerly waiting, now is your golden opportunity to...

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FREE: The Going Green Challenge; Cultivate a Sustainable Floral Business Dec 31, 2023

Welcome To The Going Green Challenge – A Flower Class Exclusive.

Begin your Flower Class journey today with a free 7 day trial*.

Already experienced a free trial but aren't currently a Flower Class member? - We'd love to welcome you back with a monthly or annual membership.

This January you ar...

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The Cyclamen Wreath Tutorial Dec 08, 2023

^{As a member of Flower Class, you’ll gain access to new lessons every month, business strategies, and live coaching calls - all designed to help you succeed with flowers.}

It's the most wonderful time of the year... A time when us floral designers are in demand as people dream to adorn their own f...

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How to be a RICH florist; Begin Your Journey For Free Oct 27, 2023

Recently I've been considering what it is to be a rich florist because there is no doubt in my mind - RICH florists are the best florists - and I want to help you be one.

Here's a spoiler alert!

It's not about the money. Well it is ... and it isn't. Let me explain.

In my mind, a RICH floris...

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Three Great Takeaways From The Flower Class Summer Sessions with Tobey Nelson May 19, 2023

^{Ready to grow your floristry skills? Join Flower Class and explore a library of design tutorials, business lessons, and coaching to support your creative journey.}

This May, Flower Class is coming to you live with FOUR incredible FREE live sessions featuring guest industry experts and one unmissab...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.