_{Image - Hatches, Matches & Dispatches}

Happy Friday, and what a lovely way to end the week, as today, we’re so very proud to share that one of our very talented tutors here at The UK School of Floristry, Valerie Jayne, has won another Gold medal - this time at the Harrogate Flower Show for her sym...

I’m absolutely thrilled to announce a brand new partnership with the Institute of Flowers in Ireland.

This is something we've been working on for a few months and over the next few years, I'll be working with IOF to deliver a programme of education designed to support florists across Ireland, both ...

^{Video - The Flower Class Preview}

Today is a very special moment for Flower Class.
And for you.

The Flower Class membership has always been about ongoing support and meaningful growth.
A place to deepen your skills, refine your craft, and build a floral business that feels aligned, confident, and...

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 The brand new Masterclass, Everyday Elevated is here

Over the years, watching designers work in studios, at workshops, during events, and in the quiet rhythm of their own practice, one thing has become overwhelmingly clear:

It’s the everyday design...

^{Image - Lobby Arrangement for BFA Florist of the Year 2024}

Last October, I had the immense honour of being named UK Florist of the Year at FleurEx 2024. It was a milestone I will always treasure, not simply for the award itself, but because FleurEx is the place where our industry comes together t...

^{Image - The Exploding Wreath, A Free Flower Class Lesson}

If you’re looking for a project that captures the richness of autumn while being beautifully approachable, I have something special for you. This season, I’m sharing not one but two free floral design tutorials, taken directly from my Flowe...

^{Image - Lobby Arrangement, For a Famous Nottingham Chemist | Heat 3 of the UK Florist of the Year 2024}

With just a few weeks to go until the World Cup Floral Art in The Hague, everything is starting to build. The pace is picking up, the excitement is mounting, and behind the scenes, it’s all syst...

_{Image - A Textured Summer Bouquet from Flower Class}

^{There’s never been a more exciting time to join The UK School of Floristry. With a brand-new studio, new & refreshed hands-on courses, and several exclusive learning opportunities with Joseph Massie himself, we’re opening our doors to a whole ne...}

_{Image - The BFA British Florist Of The Year: Bridal Bouquet inspired by Nottingham Lace}

^{Looking to enhance your floral designs, refine your business strategy, or simply find new inspiration? Flower Class has it all. With over 300 lessons, live coaching calls, and a supportive community, I’d love ...}