Introducing Everyday Elevated; A New Masterclass for Florists
Nov 21, 2025
Image - The Still Life from Everyday Elevated
The brand new Masterclass, Everyday Elevated is here
Over the years, watching designers work in studios, at workshops, during events, and in the quiet rhythm of their own practice, one thing has become overwhelmingly clear:
It’s the everyday designs that shape us.
The way we prepare a stem.
The way we build a spiral.
The way our hands move through the pace of a busy day.
These tiny, repeated movements are where our skills deepen, where our brand becomes defined, where our confidence grows and ultimately where our business either finds its strength or silently struggles.
The everyday is where floristry truly lives.
And yet… it’s the part of our craft that receives the least guidance, the least refinement, and the least support.
Today, that changes.
I am delighted to introduce Everyday Elevated, a brand-new masterclass designed to transform the way you work, think, and create, not just in the big, dramatic moments, but in the real daily flow of your practice.

This course is built directly from my own systems, strategies, and design process.
It’s a complete reimagining of what your everyday floristry can be: easeful, distinctive, profitable, and unmistakably yours.
Because here’s the truth I’ve learned again and again:
The fastest way to grow your business, strengthen your artistry, and refine your brand is to elevate the designs you create every single day.
If you’ve been feeling the fast pace of the shop…
If you’re craving more clarity, more confidence, more profit…
If your everyday work feels rushed instead of refined…
If you’re ready for your daily designs to align with your brand DNA…
Everyday Elevated was created for you.
Check out everything that's included in the Everyday Elevated Masterclass
Discover Everyday Elevated
Across 12 professional design lessons, you’ll explore multiple approaches to everyday designs, some faster, some more luxurious, some more distinctive, all practical, repeatable, and designed to help you strengthen your hands, your brand, and your business.
Inside the course, you’ll learn how to:
-
Craft everyday pieces with more ease, speed, confidence and profitability
-
Elevate bouquets, vases, gifts and commercial designs so they feel more luxurious and distinctive
-
Infuse your brand identity and USP into every design
-
Make thoughtful design decisions that save time, reduce waste, and support your bottom line
-
Build a portfolio that attracts the clients you actually want to work with
-
Curate a refined, consistent body of work that strengthens your studio and your brand
And to support your growth even further, you’ll also receive ongoing live guidance from me, so you’re never learning alone.
What You’ll Create Inside the Course
You’ll explore 12 signature professional designs, including styling variations:
-
Branch Bouquet
-
Luxe Bouquet
-
Salim Bouquet
-
Contemporary Basket
-
Statement Vase
-
Contemporary Hatbox
-
Cornus Vases
-
Contemporary Candle Design
-
Still Life
-
Classic Meadow
-
Floral Pillar
-
Elder Frame Bouquet
These are the designs florists create most often, the work that fills your days, builds your skills, and shapes the reputation of your studio.
In Everyday Elevated, you’ll learn how to make them quicker… more intentional… more luxurious… and unmistakably yours.
The Transformation Awaits
More than anything, Everyday Elevated is an invitation to rediscover ease and clarity in your daily practice.
Because when your everyday becomes smoother, smarter, and more intentional:
your creativity expands
your confidence grows
your portfolio strengthens
your brand becomes distinctive
your clients feel the difference instantly
And your business begins to align with the work, and the prices, you truly deserve.
If you’re ready to elevate the work you create every single day…
If you’re ready to build a stronger, more confident, more profitable studio…
If you’re ready to refine the foundation of your floral practice…
Everyday Elevated is now open.
I cannot wait for you to experience it!