The Cultivate Blog

Ask Marginpar: A Glimpse Behind The Petals

Being a great floral designer is so much more than creating beautiful pieces. Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers!

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

Discover every part of the process from the soil to the packing room.
What makes a great quality flower?
How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

READ THE POST

The Latest from Joseph & Co.

Using Social Media with Intention: Part Two - From Hashtags to Content Proliferation Jul 28, 2025

^{Image - The Statement Vase from First Steps with Flowers}

^{A simple arrangement. A few stems. A quiet beginning. First Steps with Flowers helps you slow down, observe beauty, and find joy in making something with your hands. With clear techniques and creative guidance, you’ll build a strong foundat...}

READ ➔

Using Social Media with Intention: Part One - Clarity, Consistency, and Creative Focus Jul 25, 2025

^{Image - The Jam Jars from First Steps with Flowers}

^{Whether you're exploring floristry for the first time or picking up a long-held interest, First Steps with Flowers offers everything you need to begin. Learn the fundamentals, build your confidence and create something beautiful. Join First Steps...}

READ ➔

A soft, romantic tablescape featuring a lush, foam-free floral arrangement in pastel tones of blush, cream, and soft peach. The design includes dahlias, roses, and grasses, styled in low ceramic vessels along a rustic wooden table. The setting is light-filled with a country-style interior, exposed beams, and a wood-burning stove in the background

Curating Your Authentic Floral Style: 5 Steps to Kickstart Your Floral Journey Jul 21, 2025

^{Image - The Table Design from First Steps with Flowers}

^{Come take your First Steps with Flowers alongside Joseph as he welcomes you into the wonderful world of flowers, floral design, and floristry! Whether you're diving into floristry as a hobby or dreaming of a career in flowers, this course has}...

READ ➔

Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.