The Cultivate Blog

Ask Marginpar: A Glimpse Behind The Petals

Being a great floral designer is so much more than creating beautiful pieces. Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers!

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

Discover every part of the process from the soil to the packing room.
What makes a great quality flower?
How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

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The Latest from Joseph & Co.

Using Social Media with Intention: Part Two - From Hashtags to Content Proliferation Jul 28, 2025

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In Part One, we explored why clarity, focus, and consistency are essential when it comes to building your presence on social media. We talked about intention, sharing the right kind of work, and how to maintain a consistent brand and tone.

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Using Social Media with Intention: Part One - Clarity, Consistency, and Creative Focus Jul 25, 2025

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Social media can feel like a mystery, can’t it? You put something out there, and maybe it gets twenty likes. Maybe it gets two hundred. And you’ve absolutely no idea why.

Instead of shouting into the void and hoping for the best, I’d love to sha...

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A soft, romantic tablescape featuring a lush, foam-free floral arrangement in pastel tones of blush, cream, and soft peach. The design includes dahlias, roses, and grasses, styled in low ceramic vessels along a rustic wooden table. The setting is light-filled with a country-style interior, exposed beams, and a wood-burning stove in the background

Curating Your Authentic Floral Style: 5 Steps to Kickstart Your Floral Journey Jul 21, 2025

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So, you want to work with flowers? Whether you’re dreaming of becoming a florist or just want to create some stunning floral designs for yourself, finding your authentic style is key. It’s not about copying trends or trying to fit in. It’s ...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.