^{Image - A Green & White Wedding}

Once you’ve begun building a portfolio, once you have those images, those videos, those little moments of goodness from the weddings and designs you’ve created, the next step is getting that work out into the real world.

Because it’s wonderful to have a portfolio....

^{Image - A Refined Edinburgh Wedding Tablescape}

When you begin to have a clearer sense of who you are as a brand, what you want to make, and who you most want to serve, the next question is very simple.

Does your portfolio actually prove it?

Because if you’re a wedding or event florist, your por...

^{Image - The Blush & Lace Bridal Bouquet}

Wedding floristry has always been one of the most resilient, rewarding and profitable corners of the floral industry. Even in times of uncertainty, weddings continue to move forward. Couples still gather, celebrations still happen, and beautiful flowers rem...

^{Image - The Airy Bridal Bouquet}

Somebody once said that a brand is simply the way something makes you feel.

And at first, that can feel a little vague. A little intangible. Not quite practical enough to hold onto.

But the longer you work within floristry, and particularly within weddings, the m...

^{Image - The Jasperware Tablescape}

There’s a particular moment, I think, in the early stages of working with weddings, where something doesn’t quite add up.

You might feel confident in your ability with flowers. You understand proportion, you understand colour, you can create something that feels...

^{Image - The Garden Bridal Bouquet from The Wedding Masterclass}

I wanted to share a free tutorial with you today.

This one is taken directly from The Wedding Masterclass, which you can also find inside Flower Class, and it’s a design I return to often.

Primarily for one reason. It possesses an e...

_{Image - Buttonholes}

^{Want to elevate your floral skills and grow your business? Flower Class is the perfect space for you. With over 300 lessons, live coaching, and tailored support, I’d love to help you make the most of your floral journey. Join us here.}

Weddings, are not just events, they are...

_{Image - A Luxury Bridal Bouquet from The Wedding Masterclass}

Spring is the season of floral awakening...the time when gardens stretch, unfurl, and burst into life after the quiet hush of winter. Meanwhile, for us wedding minded floral designers, it offers us an exquisite palette of blooms, brimmi...