The Cultivate Blog

 

The Latest from Joseph & Co.
How to Begin a Wedding Flower Business (And Actually Make It Work) May 01, 2026

Image - A Classically Elegant Bridal Bouquet


If you’re considering stepping into wedding floristry, it’s worth understanding this from the outset.

You’re not simply learning how to arrange flowers for an event. You’re stepping into a business model that sits at the intersection o

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Building a Wedding Portfolio That Truly Sells Apr 17, 2026

Image - The Jasperware Tablescape


There’s a particular moment, I think, in the early stages of working with weddings, where something doesn’t quite add up.

You might feel confident in your ability with flowers. You understand proportion, you understand colour, you can create something that feels...

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Let This Be Your Slice of Easy Apr 10, 2026

Image - The Garden Bridal Bouquet from The Wedding Masterclass


I wanted to share a free tutorial with you today.

This one is taken directly from The Wedding Masterclass, which you can also find inside Flower Class, and it’s a design I return to often.

Primarily for one reason. It possesses an e...

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Wedding Trends 2025 : Joseph’s Predictions, Hopes & Wants Feb 27, 2025

Image - Buttonholes


Want to elevate your floral skills and grow your business? Flower Class is the perfect space for you. With over 300 lessons, live coaching, and tailored support, I’d love to help you make the most of your floral journey. Join us here.


Weddings, are not just events, they are...

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Favourite Flowers for Spring Weddings Feb 19, 2025

Image - A Luxury Bridal Bouquet from The Wedding Masterclass


Spring is the season of floral awakening...the time when gardens stretch, unfurl, and burst into life after the quiet hush of winter. Meanwhile, for us wedding minded floral designers, it offers us an exquisite palette of blooms, brimmi...

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Five Reasons Weddings Are a Great Addition To Your Floristry Business Apr 14, 2023

Want to grow your wedding floristry skills? Start today with the Wedding Masterclass.


As we get ready to release our eagerly anticipated Wedding Masterclass out into the world, we're taking a closer look at just why we're so wedding obsessed.  It's no secret that here at the Joseph Massie Studio,...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ...  LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.

Download five essential email templates for :

How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open