The Cultivate Blog



Ask Marginpar: A Glimpse Behind The Petals Â
Being a great floral designer is so much more than creating beautiful pieces. Â Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.
"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers!Â
Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.
- Discover every part of the process from the soil to the packing room.
- What makes a great quality flower?
- How placing people at the heart of growing benefits the stems you get to design with.
Get ready to learn, be inspired, and experience the beauty of flowers like never before.
READ THE POSTThe Latest from Joseph & Co.
Summer in the UK - especially *this* Summer - is rather a season of unpredictable weather, with the sun phoning it in on an almost part-time basis. But when it does show its face, I'm all for filling the air with the irresistible aroma of barbecued food and having friends and family over to savour t...
Exciting News: Flower Class Membership is Now Open!
We are thrilled to announce that the doors to Flower Class are officially open, and not just that—we’re rolling out the red carpet with some fantastic discounts to celebrate! For those who’ve been eagerly waiting, now is your golden opportunity to...
In the world of floristry and horticulture, there are so many wonderful, earnest, heartfelt podcasts … and this is absolutely not one of them.Â
LISTEN TO THE FLOWERS AFTER HOURS PODCAST
We're so very excited to announce the come back of Flowers After Hours Season 3, with Episode One - Floristr
...How would you feel if I could wave a magic wand and grant you the ultimate floristry super power?
Well let me introduce you to the next best thing, something that is completely within your own ability.
Floral Installations!..There are many reasons to dive into the world of floral installation desi...
We've got some pretty exciting news to share with you today - we're launching a brand new YouTube series, designed specifically for beginners, entitled 'First Step Flowers'!
If you're eager to explore the world of floristry and you're just starting out on your floral journey, First Step Flowers is ...
Here at the Joseph Massie Studio, we have always dreamed bigger, gone for bigger and achieved bigger. Â And our passion for sustainability has helped us do all of that just a little better too. Â
If you struggle with GOING BIG - If you'r fearful of installations : luxe archways, floral clouds, garde...
Ready to make your mark? When floral designers ask us what one thing can they do to stand out in the crowd, we always have one piece of advice... Master Floral Installations!Â
We're talking sweeps and cascades of tumbling blooms transforming something classic into the unexpected. Â Sustainable stru...
So you’ve made the decision to enter the lucrative world of wedding floristry and taken your first steps towards specialist wedding floristry training within The Wedding Masterclass. But now that you have the floral design know-how, how do you get your creative talents and floral design skills in f...
And why you should!
Couples have moodboards filled with scenes of their ideal wedding day. Organised by theme, colour, style and season the possibilities are endless. We all know couples have a dream flower filled scenario in their mind, but as their potential ideal wedding florist, have you take...

Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?
Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.
Download five essential email templates for :
How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open