The Cultivate Blog

 

Ask Marginpar: A Glimpse Behind The Petals  

Being a great floral designer is so much more than creating beautiful pieces.  Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers! 

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

  • Discover every part of the process from the soil to the packing room.
  • What makes a great quality flower?
  • How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

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The Doors Are Open ....Welcome to Flower Class May 09, 2024

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Welcome to Season Three of the Flowers After Hours Podcast May 03, 2024

In the world of floristry and horticulture, there are so many wonderful, earnest, heartfelt podcasts … and this is absolutely not one of them. 

LISTEN TO THE FLOWERS AFTER HOURS PODCAST

We're so very excited to announce the come back of Flowers After Hours Season 3, with Episode One - Floristr

...
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3 Ways To Make Your Mark As A Floral Designer May 01, 2024

How would you feel if I could wave a magic wand and grant you the ultimate floristry super power?

Well let me introduce you to the next best thing, something that is completely within your own ability.

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Introducing First Step Flowers on Youtube Apr 18, 2024

We've got some pretty exciting news to share with you today - we're launching a brand new YouTube series, designed specifically for beginners, entitled 'First Step Flowers'!

If you're eager to explore the world of floristry and you're just starting out on your floral journey, First Step Flowers is ...

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3 Ways To Scale Sustainably Apr 15, 2024

Here at the Joseph Massie Studio, we have always dreamed bigger, gone for bigger and achieved bigger.  And our passion for sustainability has helped us do all of that just a little better too.  

If you struggle with GOING BIG - If you'r fearful of installations : luxe archways, floral clouds, garde...

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Free Live Training – Installations : Big Impact, Bigger Profits Apr 07, 2024

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Five Marketing Tips For Wedding Florists Feb 22, 2024

So you’ve made the decision to enter the lucrative world of wedding floristry and taken your first steps towards specialist wedding floristry training within The Wedding Masterclass.  But now that you have the floral design know-how, how do you get your creative talents and floral design skills in f...

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How To Identify Your Ideal Wedding Client Feb 18, 2024

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Couples have moodboards filled with scenes of their ideal wedding day.  Organised by theme, colour, style and season the possibilities are endless.  We all know couples have a dream flower filled scenario in their mind, but as their potential ideal wedding florist, have you take...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ...  LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.

Download five essential email templates for :

How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open