The Cultivate Blog



Ask Marginpar: A Glimpse Behind The Petals Â
Being a great floral designer is so much more than creating beautiful pieces. Â Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.
"Ask Marginparâ is a brand new video series from one of our favourite flower growers that gives you an insiderâs look at the wonderful world of flowers!Â
Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.
- Discover every part of the process from the soil to the packing room.
- What makes a great quality flower?
- How placing people at the heart of growing benefits the stems you get to design with.
Get ready to learn, be inspired, and experience the beauty of flowers like never before.
READ THE POSTThe Latest from Joseph & Co.
Image -Â The Cloud Installation from The Installations Masterclass
Looking to enhance your floral designs, refine your business strategy, or simply find new inspiration? Flower Class has it all. With over 300 lessons, live coaching calls, and a supportive community, Iâd love to have you with us. C...
Image - On Caladium from The Installations Masterclass
If developing your own brand of floral installations is on your checklist for this year, you'll want to check out my Installations Masterclass. Take a closer look now, it's packed with All The Good Stuff. Explore, right here.
Letâs begin, ...
Image - A Radicchio Banquet from Flower Class: Professional
There are few things I love more than teaching floristry, the art, the craft, the magic of flowers, and today, Iâm beyond thrilled to introduce something truly special: The Lesson Collections.
Each of my six Lesson Collections are gor...
Image -Â Buttonholes
Want to elevate your floral skills and grow your business? Flower Class is the perfect space for you. With over 300 lessons, live coaching, and tailored support, Iâd love to help you make the most of your floral journey. Join us here.
Weddings, are not just eventsâthey are ...
Image - A Luxury Bridal Bouquet from The Wedding Masterclass
Image - The BFA British Florist Of The Year: Bridal Bouquet inspired by Nottingham Lace
Looking to enhance your floral designs, refine your business strategy, or simply find new inspiration? Flower Class has it all. With over 300 lessons, live coaching calls, and a supportive community, Iâd love ...
Image - The Natural Branch Tablescape (With Natural Branches) Taken from Flower Class Professional
Whether you're fine-tuning your designs or learning to run your own business, Flower Class is your gateway to floral success. With new lessons each month and live coaching, Iâm excited to help you o...
Image -Â The Jam Jars from First Steps with FlowersÂ
Ready to take your floral skills to the next level? Flower Class offers over 300 design and business lessons, plus live coaching to guide you every step of the way. Whether youâre just starting or expanding, Iâd love to help you grow. Join me he...

Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?
Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.
Download five essential email templates for :
How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open