^{Image - Cavolo Nero for Dinner, A Free Flower Class Lesson}

If you’re up for something a little bit interesting, a little bit creative, and quietly confident, we’ve got a free tutorial we think you’ll enjoy.

Cavolo Nero for Dinner is a free floral design lesson taken directly from the Flower Cl...

^{Image - The Still Life from Everyday Elevated}

 The brand new Masterclass, Everyday Elevated is here

Over the years, watching designers work in studios, at workshops, during events, and in the quiet rhythm of their own practice, one thing has become overwhelmingly clear:

It’s the everyday design...

^{Image - A Basket of Joy from Flower Class}

If I had a pound for every basket or hatbox I’ve made, I’d have retired somewhere warm by now.  They’re dependable, they sell well, and they’re part of most florists’ weekly rhythm.
But here’s the thing I’ve noticed after years at the bench:

Just because...

^{Image - from Everyday Elevated}

The word sustainability gets used a lot in floristry these days. You hear it everywhere, in conversations about mechanics, sourcing, packaging, marketing, and social media.  And while all of those things matter, I think there’s a bigger conversation we need to have ...

^{Image - Dahlia's & Dogwood from Everyday, Elevated.}

Ease doesn’t just happen during the busiest weeks of the year. It’s built, carefully and intentionally, long before the first flower order is placed.

Every florist knows the rhythm of the peaks. Valentine’s. Mother’s Day. Festive Holidays. Thos...

^{Image - Lobby Arrangement for BFA Florist of the Year 2024}

Last October, I had the immense honour of being named UK Florist of the Year at FleurEx 2024. It was a milestone I will always treasure, not simply for the award itself, but because FleurEx is the place where our industry comes together t...

^{Image - The Exploding Wreath, A Free Flower Class Lesson}

If you’re looking for a project that captures the richness of autumn while being beautifully approachable, I have something special for you. This season, I’m sharing not one but two free floral design tutorials, taken directly from my Flowe...

^{Image - Gemma Wakerley, co-creator of Digital Florists; Software developed for FlorIsts}

I wanted to share something interesting I’ve come across recently, something that’s genuinely impressed me as someone who already values strong systems.

In our industry, good organisation isn’t optional.  S...

^{Image - The Blush Dahlia Sculpture}

The studio feels alive at the moment.

Every day is steady, focused, purposeful - preparing for what’s ahead. In just a few days, I’ll board a plane to the Netherlands, visit some of my favourite flower farms, and begin the final preparations to represent the Un...