^{Image - Gemma Wakerley, co-creator of Digital Florists; Software developed for FlorIsts}

I wanted to share something interesting I’ve come across recently, something that’s genuinely impressed me as someone who already values strong systems.

In our industry, good organisation isn’t optional.  S...

^{Image - The Blush Dahlia Sculpture}

The studio feels alive at the moment.

Every day is steady, focused, purposeful - preparing for what’s ahead. In just a few days, I’ll board a plane to the Netherlands, visit some of my favourite flower farms, and begin the final preparations to represent the Un...

^{Image - The Garden Installation from The Installations Masterclass}

Installations might be known for turning heads, but they can do something even more valuable - they can boost your profits.

Too often, I see designers holding back from pursuing installation work because they feel overwhelmed....

^{Image - The Contemporary Hydrangea Installation from The Installations Masterclass} 

There’s something about a brilliant installation that’s hard to ignore. A floral cloud hovering above a long table. A grand archway tumbling with blooms. A window filled with colour, shape and movement that makes ...

^{Image - Lobby Arrangement, For a Famous Nottingham Chemist | Heat 3 of the UK Florist of the Year 2024}

With just a few weeks to go until the World Cup Floral Art in The Hague, everything is starting to build. The pace is picking up, the excitement is mounting, and behind the scenes, it’s all syst...

^{image - The Elevated Centrepiece from The Wedding Masterclass}

^{Ready to find out exactly how to build your dream wedding flower business - with more clients, more confidence and more creative control? Join me inside The Wedding Masterclass, where I’ll walk you through everything you need to know.} ...

^{Image - The Statement Vase from First Steps with Flowers}

In Part One, we explored why clarity, focus, and consistency are essential when it comes to building your presence on social media. We talked about intention, sharing the right kind of work, and how to maintain a consistent brand and tone.

^{Image - The Jam Jars from First Steps with Flowers}

Social media can feel like a mystery, can’t it? You put something out there, and maybe it gets twenty likes. Maybe it gets two hundred. And you’ve absolutely no idea why.

Instead of shouting into the void and hoping for the best, I’d love to sha...

^{Image - The Table Design from First Steps with Flowers}

So, you want to work with flowers? Whether you’re dreaming of becoming a florist or just want to create some stunning floral designs for yourself, finding your authentic style is key.  It’s not about copying trends or trying to fit in.  It’s ...