^{Image - Dahlia's & Dogwood from Everyday, Elevated.}

Ease doesn’t just happen during the busiest weeks of the year. It’s built, carefully and intentionally, long before the first flower order is placed.

Every florist knows the rhythm of the peaks. Valentine’s. Mother’s Day. Festive Holidays. Thos...

^{Image - Lobby Arrangement for BFA Florist of the Year 2024}

Last October, I had the immense honour of being named UK Florist of the Year at FleurEx 2024. It was a milestone I will always treasure, not simply for the award itself, but because FleurEx is the place where our industry comes together t...

^{Image - The Exploding Wreath, A Free Flower Class Lesson}

If you’re looking for a project that captures the richness of autumn while being beautifully approachable, I have something special for you. This season, I’m sharing not one but two free floral design tutorials, taken directly from my Flowe...

^{Image - Gemma Wakerley, co-creator of Digital Florists; Software developed for FlorIsts}

I wanted to share something interesting I’ve come across recently, something that’s genuinely impressed me as someone who already values strong systems.

In our industry, good organisation isn’t optional.  S...

^{Image - The Blush Dahlia Sculpture}

The studio feels alive at the moment.

Every day is steady, focused, purposeful - preparing for what’s ahead. In just a few days, I’ll board a plane to the Netherlands, visit some of my favourite flower farms, and begin the final preparations to represent the Un...

^{Image - The Garden Installation from The Installations Masterclass}

Installations might be known for turning heads, but they can do something even more valuable - they can boost your profits.

Too often, I see designers holding back from pursuing installation work because they feel overwhelmed....

^{Image - The Contemporary Hydrangea Installation from The Installations Masterclass} 

There’s something about a brilliant installation that’s hard to ignore. A floral cloud hovering above a long table. A grand archway tumbling with blooms. A window filled with colour, shape and movement that makes ...

^{Image - Lobby Arrangement, For a Famous Nottingham Chemist | Heat 3 of the UK Florist of the Year 2024}

With just a few weeks to go until the World Cup Floral Art in The Hague, everything is starting to build. The pace is picking up, the excitement is mounting, and behind the scenes, it’s all syst...

^{image - The Elevated Centrepiece from The Wedding Masterclass}

^{Ready to find out exactly how to build your dream wedding flower business - with more clients, more confidence and more creative control? Join me inside The Wedding Masterclass, where I’ll walk you through everything you need to know.} ...