The Cultivate Blog

 

Ask Marginpar: A Glimpse Behind The Petals  

Being a great floral designer is so much more than creating beautiful pieces.  Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers! 

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

  • Discover every part of the process from the soil to the packing room.
  • What makes a great quality flower?
  • How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

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The Latest from Joseph & Co.
On the Road to the World Cup: A Note of Thanks Aug 07, 2025

Image - Lobby Arrangement, For a Famous Nottingham Chemist | Heat 3 of the UK Florist of the Year 2024


With just a few weeks to go until the World Cup Floral Art in The Hague, everything is starting to build. The pace is picking up, the excitement is mounting, and behind the scenes, it’s all syst...

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Seven Strategies to Grow Your Wedding Flower Business Aug 04, 2025

image - The Elevated Centrepiece from The Wedding Masterclass


Ready to find out exactly how to build your dream wedding flower business - with more clients, more confidence and more creative control? Join me inside The Wedding Masterclass, where I’ll walk you through everything you need to know. ...

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Using Social Media with Intention: Part Two - From Hashtags to Content Proliferation Jul 28, 2025

Image - The Statement Vase from First Steps with Flowers


In Part One, we explored why clarity, focus, and consistency are essential when it comes to building your presence on social media. We talked about intention, sharing the right kind of work, and how to maintain a consistent brand and tone.

...
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Using Social Media with Intention: Part One - Clarity, Consistency, and Creative Focus Jul 25, 2025

Image - The Jam Jars from First Steps with Flowers


Social media can feel like a mystery, can’t it? You put something out there, and maybe it gets twenty likes. Maybe it gets two hundred. And you’ve absolutely no idea why.

Instead of shouting into the void and hoping for the best, I’d love to sha...

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Curating Your Authentic Floral Style: 5 Steps to Kickstart Your Floral Journey Jul 21, 2025

Image - The Table Design from First Steps with Flowers


So, you want to work with flowers? Whether you’re dreaming of becoming a florist or just want to create some stunning floral designs for yourself, finding your authentic style is key.  It’s not about copying trends or trying to fit in.  It’s ...

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The Quiet Power of Stability Jul 10, 2025

Image - A Rose Gold Wreath from Flower Class


We don't often talk about stability as a goal in floristry. We talk about growth, visibility, bookings, even going viral. But what about peace? What about systems that hum quietly in the background, clients that trust you, and cash flow that supports y...

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How to Create Consistent Momentum in Your Floral Business Jul 01, 2025

Image: A Different Kind of Tablescape from Flower Class


When I talk about momentum, I’m not just referring to a buzz or a fleeting burst of sales. Momentum is the steady, reliable flow of profit and progress in your business - the kind of forward movement that builds on itself, creating a cycle o...

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Two Essential Sustainable Floral Design Techniques to Master Today Jun 26, 2025

Image : A Bouquet Scramble taken from Flower Class


Sustainable Floral Design... It’s a phrase we hear more and more, but what does it really mean in practice? And why does it matter?

Well, for me, the answer begins with this simple idea: knowledge is power. Truly, the more you know, the more inf...

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Top 10 Wedding Flowers for 2025: A Florist’s Guide Jun 16, 2025

Image : A classic bridal bouquet, created using Florismart flowers, by Joseph Massie.


The following blog post was sponsored and written by Florismart. Register today to access their exclusive florist webshop, featuring the full range of premium blooms, foliage, sundries, and the 2025 wedding pre-...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ...  LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.

Download five essential email templates for :

How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open