The Cultivate Blog

 

The Latest from Joseph & Co.
How to Begin a Wedding Flower Business (And Actually Make It Work) May 01, 2026

Image - A Classically Elegant Bridal Bouquet


If you’re considering stepping into wedding floristry, it’s worth understanding this from the outset.

You’re not simply learning how to arrange flowers for an event. You’re stepping into a business model that sits at the intersection o

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Gold at Harrogate Flower Show Apr 24, 2026

Image - Hatches, Matches & Dispatches


Happy Friday, and what a lovely way to end the week, as today, we’re so very proud to share that one of our very talented tutors here at The UK School of Floristry, Valerie Jayne, has won another Gold medal - this time at the Harrogate Flower Show for her sym...

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Building a Wedding Portfolio That Truly Sells Apr 17, 2026

Image - The Jasperware Tablescape


There’s a particular moment, I think, in the early stages of working with weddings, where something doesn’t quite add up.

You might feel confident in your ability with flowers. You understand proportion, you understand colour, you can create something that feels...

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Let This Be Your Slice of Easy Apr 10, 2026

Image - The Garden Bridal Bouquet from The Wedding Masterclass


I wanted to share a free tutorial with you today.

This one is taken directly from The Wedding Masterclass, which you can also find inside Flower Class, and it’s a design I return to often.

Primarily for one reason. It possesses an e...

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Statement Spring flowers to add character to your floral designs Apr 03, 2026

Image: A Spring Tablescape from Flower Class


Ah, spring. That golden moment when the world stretches, unfurls, and bursts into bloom. It’s the season of fresh starts, crisp mornings, and a floral bounty that feels impossibly fleeting, here today, gone tomorrow.
And as florists, isn’t that exactly...

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Curating Your Authentic Style Mar 20, 2026

Image: Coffee & Cream


There comes a point, I think, in every creative journey when you begin to realise that what you're doing is not simply arranging flowers... you're building something far more substantial than that. You're shaping a way of seeing, a way of choosing, a way of composing, and ul...

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Joseph X Institute of Flowers Feb 23, 2026

I’m absolutely thrilled to announce a brand new partnership with the Institute of Flowers in Ireland.

This is something we've been working on for a few months and over the next few years, I'll be working with IOF to deliver a programme of education designed to support florists across Ireland, both ...

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A Bouquet of Blues: A Free Lesson from Flower Class Feb 13, 2026

Image - A Bouquet of Blues


As we move through late winter and into early spring, I often find myself craving designs that feel thoughtful, calm and quietly expressive. Work that responds to the season as it is, rather than forcing something louder or more obvious.

A Bouquet of Blues sits very mu...

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Announcing A New Chapter for Flower Class Jan 22, 2026

Video - The Flower Class Preview


Today is a very special moment for Flower Class.
And for you.

The Flower Class membership has always been about ongoing support and meaningful growth.
A place to deepen your skills, refine your craft, and build a floral business that feels aligned, confident, and...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ...  LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.

Download five essential email templates for :

How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open