^{Image: A Spring Tablescape from Flower Class}

Ah, spring. That golden moment when the world stretches, unfurls, and bursts into bloom. It’s the season of fresh starts, crisp mornings, and a floral bounty that feels impossibly fleeting, here today, gone tomorrow.
And as florists, isn’t that exactly...

^{Image: Coffee & Cream}

There comes a point, I think, in every creative journey when you begin to realise that what you're doing is not simply arranging flowers... you're building something far more substantial than that. You're shaping a way of seeing, a way of choosing, a way of composing, and ul...

I’m absolutely thrilled to announce a brand new partnership with the Institute of Flowers in Ireland.

This is something we've been working on for a few months and over the next few years, I'll be working with IOF to deliver a programme of education designed to support florists across Ireland, both ...

^{Image - A Bouquet of Blues}

As we move through late winter and into early spring, I often find myself craving designs that feel thoughtful, calm and quietly expressive. Work that responds to the season as it is, rather than forcing something louder or more obvious.

A Bouquet of Blues sits very mu...

^{Video - The Flower Class Preview}

Today is a very special moment for Flower Class.
And for you.

The Flower Class membership has always been about ongoing support and meaningful growth.
A place to deepen your skills, refine your craft, and build a floral business that feels aligned, confident, and...

^{Image - Cavolo Nero for Dinner, A Free Flower Class Lesson}

If you’re up for something a little bit interesting, a little bit creative, and quietly confident, we’ve got a free tutorial we think you’ll enjoy.

Cavolo Nero for Dinner is a free floral design lesson taken directly from the Flower Cl...

^{Image - The Still Life from Everyday Elevated}

 The brand new Masterclass, Everyday Elevated is here

Over the years, watching designers work in studios, at workshops, during events, and in the quiet rhythm of their own practice, one thing has become overwhelmingly clear:

It’s the everyday design...

^{Image - A Basket of Joy from Flower Class}

If I had a pound for every basket or hatbox I’ve made, I’d have retired somewhere warm by now.  They’re dependable, they sell well, and they’re part of most florists’ weekly rhythm.
But here’s the thing I’ve noticed after years at the bench:

Just because...

^{Image - from Everyday Elevated}

The word sustainability gets used a lot in floristry these days. You hear it everywhere, in conversations about mechanics, sourcing, packaging, marketing, and social media.  And while all of those things matter, I think there’s a bigger conversation we need to have ...