The Cultivate Blog
Ask Marginpar: A Glimpse Behind The Petals
Being a great floral designer is so much more than creating beautiful pieces. Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.
"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers!
Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.
- Discover every part of the process from the soil to the packing room.
- What makes a great quality flower?
- How placing people at the heart of growing benefits the stems you get to design with.
Get ready to learn, be inspired, and experience the beauty of flowers like never before.
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The Latest from Joseph & Co.
It’s been a good few years since I’ve been able to share some news like this!
This March, I am delighted to announce a project with the prestigious North Carolina Museum of Art - I am heading States side once again, as I exhibit as their guest at the floral fundraiser, Art In Bloom, presented b
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BEGIN YOUR YEAR RIGHT, WITH YOUR END GOALS IN SIGHT.
Welcome to The Flower Class Sessions 2022
Your free seven part floral design journey with Joseph Massie, introducing you to the tuition, knowledge, skills and community full of support, to enable you to take control of your career, craft a s
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There are no two ways about it – installations are their own special type of BIG magic. They’ve helped me to transform my business, enabling me to book high profile destination weddings, elevate my brand to sit alongside my dream clients and collaborators, and literally book thousands and thousa
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THE FLORAL INSTALLATIONS COURSE HAS ARRIVED!
Have you ever looked at a floral design suspended in the air and wondered how is that even possible? Thought, that’s incredible, but there’s no way I could do that? Worried, I don’t even know where to begin? … But wished to be able to!
Then l
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You already know that here at the Joseph Massie studio, flowers are at the heart of everything that we do. They are our business, our creative passion, what we love to share and what we teach. Where we get our flowers from too though, is equally important and the relationships we have with
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THE DAHLIA HOW TO YOU’VE ALL BE WAITING FOR
Ahead of our next collection of online courses launching next week, we have a very special post to share with you today - our first free Step by Step, featuring every detail on how to create a refined tablescape that is both contemporary
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why romance doesn’t have to be hard
Of all the referential adjectives that clients bring to us during consultations, ‘romantic’ absolutely has to be one of, if not the, most popular word we hear. In all the years of working with flowers, we’ve found that romance is never bound by numbers - and
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When I think of Summer and all the heady blooms that the season holds, undoubtably the one first and foremost in my mind is the classic, English garden rose - and no rose is more timeless, more elegant, or indeed more classically refined than the roses from the David Austin Roses Collection. Thi
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In the world of floristry and horticulture, there are so many wonderful, earnest, heartfelt podcasts … and this is absolutely not one of them.
Welcome to Flowers After Hours - in each episode globally renown floral designers, and regionally relevant self proclaimed comedic geniuses, Matthew Lan
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Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?
Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.
Download five essential email templates for :
How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open
