The Cultivate Blog

 

Ask Marginpar: A Glimpse Behind The Petals  

Being a great floral designer is so much more than creating beautiful pieces.  Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers! 

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

  • Discover every part of the process from the soil to the packing room.
  • What makes a great quality flower?
  • How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

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The Latest from Joseph & Co.
On the Road to the World Cup: A Note of Thanks Aug 07, 2025

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Introducing: The Flower Farming Masterclass Jul 31, 2025

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From Seed to Centrepiece : A New Chapter at the UK School of Floristry.

Three days.  Three tutors.  One extraordinary journey, from sowing your first seed to creating your own hand-tied bouquet using flowers you’ve gathered with your own hands.


For those who long to gro...

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Using Social Media with Intention: Part Two - From Hashtags to Content Proliferation Jul 28, 2025

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Using Social Media with Intention: Part One - Clarity, Consistency, and Creative Focus Jul 25, 2025

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Whether you're exploring floristry for the first time or picking up a long-held interest, First Steps with Flowers offers everything you need to begin. Learn the fundamentals, build your confidence and create something beautiful. Join First Steps...

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Curating Your Authentic Floral Style: 5 Steps to Kickstart Your Floral Journey Jul 21, 2025

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Come take your First Steps with Flowers alongside Joseph as he welcomes you into the wonderful world of flowers, floral design, and floristry! Whether you're diving into floristry as a hobby or dreaming of a career in flowers, this course has...

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The Quiet Power of Stability Jul 10, 2025

Image - A Rose Gold Wreath from Flower Class


If building a business with calm, clarity and consistency is what you're craving, Flower Class is where it begins. With over 350 on demand lessons, coaching support and a community of florists walking the same path, it is the place to build your skills...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ...  LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.

Download five essential email templates for :

How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open