^{Image - A Basket of Joy from Flower Class}

If I had a pound for every basket or hatbox I’ve made, I’d have retired somewhere warm by now.  They’re dependable, they sell well, and they’re part of most florists’ weekly rhythm.
But here’s the thing I’ve noticed after years at the bench:

Just because...

^{Image - from Everyday Elevated}

The word sustainability gets used a lot in floristry these days. You hear it everywhere, in conversations about mechanics, sourcing, packaging, marketing, and social media.  And while all of those things matter, I think there’s a bigger conversation we need to have ...

^{Image - Dahlia's & Dogwood from Everyday, Elevated.}

Ease doesn’t just happen during the busiest weeks of the year. It’s built, carefully and intentionally, long before the first flower order is placed.

Every florist knows the rhythm of the peaks. Valentine’s. Mother’s Day. Festive Holidays. Thos...

^{Image - Lobby Arrangement for BFA Florist of the Year 2024}

Last October, I had the immense honour of being named UK Florist of the Year at FleurEx 2024. It was a milestone I will always treasure, not simply for the award itself, but because FleurEx is the place where our industry comes together t...

^{Image - The Exploding Wreath, A Free Flower Class Lesson}

If you’re looking for a project that captures the richness of autumn while being beautifully approachable, I have something special for you. This season, I’m sharing not one but two free floral design tutorials, taken directly from my Flowe...

^{Image - Gemma Wakerley, co-creator of Digital Florists; Software developed for FlorIsts}

I wanted to share something interesting I’ve come across recently, something that’s genuinely impressed me as someone who already values strong systems.

In our industry, good organisation isn’t optional.  S...

^{Image - The Blush Dahlia Sculpture}

The studio feels alive at the moment.

Every day is steady, focused, purposeful - preparing for what’s ahead. In just a few days, I’ll board a plane to the Netherlands, visit some of my favourite flower farms, and begin the final preparations to represent the Un...

^{Image - The Garden Installation from The Installations Masterclass}

Installations might be known for turning heads, but they can do something even more valuable - they can boost your profits.

Too often, I see designers holding back from pursuing installation work because they feel overwhelmed....

^{Image - The Contemporary Hydrangea Installation from The Installations Masterclass} 

There’s something about a brilliant installation that’s hard to ignore. A floral cloud hovering above a long table. A grand archway tumbling with blooms. A window filled with colour, shape and movement that makes ...