^{Image - Tomato Abundance}

Follow your curiosity.

It's something I've been thinking about a lot this summer, particularly as mine has apparently led me deep into tomato greenhouses.

A lot of my recent work has been influenced by fresh fruit. Strawberries, cherries, blackberries and, increasingly,...

Your favourite floral podcast is back for one very special episode.

Nearly three weeks ago, I came home from Singapore after assisting my very good friend and podcast co-host Matthew Landers at the Floral Windows to the World Championship, and I think I’ve only just about recovered from the humidit...

^{Image - The Asymmetrical Archway} 

There are few things in floristry that create quite the same sense of wonder as a beautiful floral installation.

Floral installations have an extraordinary ability to transform a space, changing not only how it looks, but how it feels. They’re often the designs ...

^{Image - On Caladium from Installations Masterclass}

Someone asked me recently, after a demonstration, how anyone decides to take on their first installation. Not how you design one. Just how you decide you're ready to try.

It's a good question, because I don't think readiness is really the thing ...

^{Image - On Hydrangea}

At this time of year, hydrangeas are everywhere. Full, generous stems, wonderful texture, and quantities of them, all because they happen to be growing right now. I find myself drawn to them every July, and rather than fighting that instinct, I've learned it's usually worth f...

^{Image - On Grasses from The Installations Masterclass}

Have you ever finished a floral design, stepped back from it and known that something just isn’t quite right, without being able to put your finger on exactly what it is?

The flowers might be beautiful, the colour palette could be everything ...

^{Image - The Garden Under Glass Wedding Installation}

It’s story time, welcome.

A few years ago, a wedding planner approached me with a rather extraordinary brief.
The couple were planning a very large wedding inside a custom-built glass marquee, set within the old walls of a crumbling castle and s...

^{Image - The Cloud Installation}

What if this autumn became the moment you gave your floral work more space, more ambition and more direction?

This autumn, Joseph Massie is bringing three new hands on intensives to UK School of Floristry in Manchester, each built around a part of the business he k...

^{Image - A Green & White Wedding}

Once you’ve begun building a portfolio, once you have those images, those videos, those little moments of goodness from the weddings and designs you’ve created, the next step is getting that work out into the real world.

Because it’s wonderful to have a portfolio....