The Cultivate Blog

Ask Marginpar: A Glimpse Behind The Petals

Being a great floral designer is so much more than creating beautiful pieces. Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers!

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

Discover every part of the process from the soil to the packing room.
What makes a great quality flower?
How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

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The Latest from Joseph & Co.

Taking Centre Stage : Unleashing the hidden potential of floral installations Apr 28, 2025

_{Image - The Garden Installation from The Installations Masterclass}

There comes a moment — whether you're sitting with a spark of an idea or standing in front of a blank structure — when it's time to begin. To move from planning into action. To start creating installations that not only elevate yo...

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Luxury floral arch installation with white hydrangeas, blush roses, and greenery from The Installations Masterclass by Joseph Massie – perfect for weddings, ceremonies, and high-end floral design inspiration.

The Easiest Way to Sell Installations (Or Anything for That Matter) Apr 22, 2025

_{Image - The Luxury Archway from The Installations MasterclassMasterclass}

If developing your own brand of floral installations is on your checklist for this year, you'll want to check out my Installations Masterclass. I'm offering 50% OFF plus eight bonuses worth over $1400 until May 4th. Take a ...

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3 Ways to Unlock a Big Payday as a Florist Apr 16, 2025

There are so many wonderful things about building a life with flowers.

The creativity. The beauty. The fulfilment.

Not to mention the special moments we get to be part of; weddings, celebrations, seasonal installations. It’s no wonder we fall in love with floral design.

But the truth is…
A thr...

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Flora installation titled ‘on Caladium’, taken from learnjosephmassie.com Installation Masterclass, featuring cascading strands of variegated green and white Caladium leaves, artfully draped over minimalist white plinths in a clean, contemporary setting.

Aligned + Authentic: Thoughts on Bringing Floral Installations to Life Apr 14, 2025

_{Image - On Caladium from The Installations Masterclass}

If developing your own brand of floral installations is on your checklist for this year, I'm offering a free live class on 22nd April 'Six Steps to Mastering Installations'. It's free, and I promise you, it will be packed with All The Good St...

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Introducing the Lesson Collections Mar 28, 2025

_{Image - A Radicchio Banquet from Flower Class: Professional}

There are few things I love more than teaching floristry—the art, the craft, the magic of flowers—and today, I’m beyond thrilled to introduce something truly special: The Lesson Collections.

Each of my six Lesson Collections are gorgeou...

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Wedding Trends 2025 : Joseph’s Predictions, Hopes & Wants Feb 27, 2025

_{Image - Buttonholes}

Weddings, are not just events—they are reflections, expressions and a collection of moments utterly bespoke and personal to the people involved. As we step further into 2025, the world of wedding floristry is brimming with possibility, inviting florists to push boundaries, em...

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Favourite Flowers for Spring Weddings Feb 19, 2025

_{Image - A Luxury Bridal Bouquet from The Wedding Masterclass}

Spring is the season of floral awakening—the time when gardens stretch, unfurl, and burst into life after the quiet hush of winter. Meanwhile, for us wedding minded floral designers, it offers us an exquisite palette of blooms, brimming...

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Behind the Scenes of My World Cup Preparations Feb 16, 2025

_{Image - The BFA British Florist Of The Year: Bridal Bouquet inspired by Nottingham Lace}

At times, I'm a greedy person, but not in a bad way - more about the things I want to accomplish, rather than the things I want to own, or posess. Usually I have a lot of goals, but for me, this year, it’s ...

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Scented Spring Favourites Jan 28, 2025

_{Image - The Natural Branch Tablescape (With Natural Branches) Taken from Flower Class Professional}

There’s something super refreshing about a new year, isn’t there? It’s a time for reflection, a bit of rest, and a chance to look ahead. It’s like being given a fresh notebook, full of possibilit...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.