^{Image - A Refined Edinburgh Wedding Tablescape}

When you begin to have a clearer sense of who you are as a brand, what you want to make, and who you most want to serve, the next question is very simple.

Does your portfolio actually prove it?

Because if you’re a wedding or event florist, your por...

^{Image - The Meadowscape Sweetheart Table}

When you start a wedding flower business, or when you’ve been in business for a little while, chances are you’ll naturally begin to receive a few enquiries enquiries. They might come from friends, from family, from past customers, from people who have seen...

^{Image - A Ranunculus Wedding Scape}

Every year, as The RHS Chelsea Flower Show arrives, I find myself thinking not only about flowers, but about ambition.

Chelsea Flower Show has a particular kind of electricity to it. The anticipation. The pressure. The excitement of knowing that somewhere, behi...

^{Image - The Blush & Lace Bridal Bouquet}

Wedding floristry has always been one of the most resilient, rewarding and profitable corners of the floral industry. Even in times of uncertainty, weddings continue to move forward. Couples still gather, celebrations still happen, and beautiful flowers rem...

^{Image - The Airy Bridal Bouquet}

Somebody once said that a brand is simply the way something makes you feel.

And at first, that can feel a little vague. A little intangible. Not quite practical enough to hold onto.

But the longer you work within floristry, and particularly within weddings, the m...

_{Image - Hatches, Matches & Dispatches}

Happy Friday, and what a lovely way to end the week, as today, we’re so very proud to share that one of our very talented tutors here at The UK School of Floristry, Valerie Jayne, has won another Gold medal - this time at the Harrogate Flower Show for her sym...

^{Image - The Jasperware Tablescape}

There’s a particular moment, I think, in the early stages of working with weddings, where something doesn’t quite add up.

You might feel confident in your ability with flowers. You understand proportion, you understand colour, you can create something that feels...

^{Image - The Garden Bridal Bouquet from The Wedding Masterclass}

I wanted to share a free tutorial with you today.

This one is taken directly from The Wedding Masterclass, which you can also find inside Flower Class, and it’s a design I return to often.

Primarily for one reason. It possesses an e...