FREE TUTORIAL 'CAVOLO NERO FOR DINNER' FROM THE FLOWER CLASS MEMBERSHIP
Create a striking contemporary tablescape from the unexpected
Join five-time RHS Chelsea Flower Show Gold Medalist and UK Florist of the Year, Joseph Massie, as he shows you how to transform an everyday ingredient into a bold, beautifully modern tablescape.
In this free video tutorial from the Flower Class membership, you’ll discover how Cavolo Nero, affordable, readily available and, not just for your New Years kale smoothie, can become the backbone of a design that feels graphic, confident and quietly luxurious, even when seasonal choice is limited.
You’ll learn how to use Cavolo Nero as a strong structural element, layered with Hellebore, Ivy and Rose Vines to create movement, texture and contrast.
The tutorial includes the full flower recipe and clear, step-by-step instruction, so you can recreate the design exactly, or adapt the technique for your own tables, events or installations.
Sign up now to access Cavolo Nero for Dinner and discover how an unexpected material can elevate your work with confidence and originality.
“Honestly, this is genius. Simple, unexpected, and it just works.”
Hi, I'm Joseph!
I'm the creative behind Learn Joseph Massie, a revolutionary online learning platform for floral designers. I am also an artist, digital creator, podcaster, author and entrepreneur. You might know me from my #1 Best Seller book, The Flower School or my, quite frankly hilarious podcast, Flowers After Hours. Perhaps you happened upon a free tutorial on YouTube and felt inspired to have a go yourself. However you have ended up here, if you love flowers and want to have a go at creating beautiful designs yourself, you are in the right place!
I began my floral journey, probably as naively and clueless as any beginner could be. At 14, I wanted a job, any job, and I could not have imagined that I had stumbled into my dream career. I knew less than nothing about flowers, and now, as a floral creative I've been so privileged throughout my career to exhibit and win at some of the world's most incredible floral shows - including winning five gold medals at the Chelsea Flower Show. Privileged to design and teach around the World, from museums and art galleries to the White House. And now privileged to invite you to begin your floral journey too.
I know what it feels like to be a beginner and like you're entering a world you know nothing about. I also know what it feels like to achieve wonderful things when you give something a go. My own path when I began was not clear, I had a lot to learn and made a lot of mistakes. Now it is my mission to make the first steps into the world of floral design, easy, empowering, exciting and fun. You can begin designing TODAY. Forget your nerves, and not knowing where to start. You begin right here, right now for FREE, and I will hold your hand every step of the way.
