Everyday Elevated is for you if ...
…you’re tired of spending hours on designs that should feel simple, but still feel stressful, rushed, or repetitive.
…you know your work is good, but you want it to feel more refined, more luxurious, more you,
without spending more time or money to get there.
…you want the confidence of knowing your bouquets, vases and designs look unmistakably “on brand,”
not like a copy of someone else’s tutorial.
…you want to build a portfolio that finally reflects your talent, one that actually attracts the clients you want, not just whoever walks in the door.
…you’re ready for practical, sustainable techniques that make your everyday work easier on your hands, your time and your bottom line.
…you’re craving consistency... consistency in quality, in results, in feeling proud of what leaves your studio every single day.
…you want to elevate the designs you’re already making (bouquets, baskets, vases, corporate pieces)
so they feel more desirable, more distinctive and more profitable.
…you want to stop second-guessing yourself and step into your role as a confident, skilled floral designer.
…you want structure, clarity, and a proven process, not another copy cat tutorial or half-explained technique.
…AND you’d love to learn directly from someone who’s walked the path before you, with live support, guidance and encouragement along the way.
If any of this sounds familiar… you’re in exactly the right place.
Inside Everyday Elevated, you’ll learn the techniques, variations, design thinking and brand integration that make everyday floristry feel easier, more profitable, and more inspired. Beautiful work isn’t reserved for “special occasions.” It’s what you create every single day, and it’s about to get elevated. Whether you're an experienced floral designer with your own business, or maybe you're just starting out on your flower path, within Everyday Elevated you'll find a structured pathway and personalised support to help you achieve your goals, develop your design skills, and grow your business.
When you join this Masterclass, you get a seat at my workbench.
In my twenty years in the flower industry, I've learnt more than a thing or two worth sharing. My Masterclass methods are crafted directly from my own experiences as five time RHS Chelsea Flower Show Gold Medalist, with 19 national competition victories, who has competed, taught and exhibited extensively across the world, as a lead designer and installation artist.
I promise you, this Masterclass will empower you to build a profitable, heartfelt business."
Join Everyday Elevated and you'll have access to twelve floral design video tutorials complete with flower recipes and design variations, alongside ongoing live support sessions with Joseph to empower your professional journey.
START YOUR JOURNEY TODAY
ARTIST / EDUCATOR / WRITER / BROADCASTER/
I'm Joseph
Before we go any further, let me introduce myself. I'm the creative entrepreneur behind Learn Joseph Massie, a revolutionary online learning platform for floral designers complete with Masterclasses, beginners courses and monthly membership, Flower Class, proud home of the world's largest online floral education library. I am also an artist, podcaster, author and five time RHS Chelsea Flower Show Gold Medalist. You might know me from my #1 Best Seller book, The Flower School or my podcast, Flowers After Hours but however you arrived here, I’m truly glad you did.
I began with very little, no floral education, no investment money, just a Saturday job in a flower shop that lead to a deep love for flowers and a desire to master my craft. Over the years, that passion has taken me around the world as a designer, educator, competitor and creator, and it ultimately allowed me to build a seven-figure creative company grounded firmly in floral design.
Throughout that journey, one truth has remained constant, our everyday work matters.
The bouquets, the vases, the designs we create again and again, they shape our skills, our style, our brand and our success.
In Everyday Elevated, I get to share with you the techniques, perspectives and refinements that have shaped my own practice, the methods that make designs faster, more enjoyable, more profitable... and more beautiful.
Today, I’m here to help you elevate your everyday work too.
To make it easier.
More distinctive.
More yours.
And more rewarding than ever.
LEARN MORE
EVERYDAY ELEVATED INCLUDES
+ Module 1 : The Branch Bouquet
+ Module 2 : The Statement Vase
+ Module 3 : The Luxe Bouquet
+ Module 4 : The Salim Bouquet
+ Module 5 : The Contemporary Basket
+ Module 6 : The Contemporary Hatbox
+ Module 7 : The Cornus Vases
+ Module 8 : The Contemporary Candle Design
+ Module 9 : The Still Life
+ Module 10 : The Classic Meadow
+ Module 11 : The Floral Pillar
+ Module 12 : The Elder Frame Bouquet
BUT THAT'S NOT ALL - ENJOY OVER $1000 WORTH OF FREE BONUSES
When you join Everyday Elevated, you will automatically receive FOUR EDUCATIONAL BONUSES to deepen your floral education and bolster your journey ...
PLUS
YOU'LL HAVE ACCESS TO ON-GOING LIVE COACHING, DIRECTLY WITH JOSEPH.
Students who enrol in Everyday Elevated will gain access to quarterly Live Support Sessions with Joseph, to ask questions, assist with learning modules, and engage with group discussions on real world business strategies. It's this level of consistent, on-going live support, direct from Joseph, that results in hundreds of students enrolling on our Masterclasses year after year.
+ BONUS : QUARTERLY LIVE CLASSES WITH JOSEPH MASSIE
RRP $798
As a Everyday Elevated student, you're invited to our exclusive Quarterly Live Support Session—a dedicated space where you can get expert advice, ask questions, and gain clarity on anything from course content to real-world floristry challenges.
+ BONUS : HAND TIED BOUQUET LESSON COLLECTION
RRP $97
Expand your portfolio, skills and versatility with this collection of bonus lessons, from the Hand Tied Bouquet Lesson Collection. The designs have been hand selected by Joseph to compliment and enhance the lessons within Everyday Elevated.
+ BONUS : Joseph's Favourite Flower Class Lessons
RRP $97
Included within Everyday Elevated, discover five of Joseph's favourite lessons from the Flower Class membership, a curated collection to enhance and further the techniques and concepts found within Everyday Elevated.
+ BONUS : The Principles & Elements of Floral Design E-Book
RRP $35
Providing an essential background for Floral Designers, The Principles and Elements E-Book will support your understanding of proportions and placements within floral design, supporting your understanding of floral design theory beyond Everyday Elevated.
SALE: 50% OFF
DISCOVER EVERYDAY ELEVATED
ONE MASTERCLASS - TWO PATHWAYS TO SUCCESS
AVAILABLE AS SINGLE PAYMENT AND PAYMENT PLAN IN £GBP + $USD, $AUD and €EURO
"Honestly - This is the best purchase I’ve ever made!"
"I bought the Masterclass only yesterday and today I feel like a whole new florist. I didn’t know how much I didn’t know! I've been doing small weddings for a couple of years, always trying to get more bookings. I haven’t even finished all the design tutorials but I'm already so excited & inspired about what I'll be able to create. For the first time since I started my business I'm feeling confident about what to do next. Thank you, thank you, thank you!
S.G.
FLORAL DESIGNER
After I purchase, how long will I have access to my Masterclass?
I've noticed the prices are not all in my currency, am I on the right site?
If the Masterclass isn't for me, can I cancel my purchase?
Do you provide any help or assistance within the Masterclass?
Does the Masterclass include sustainable techniques?
Can I get further training or support after my Masterclass?
Do I have to complete the Masterclass within a specific time limit?
Do I need to be a professional florist to join the Masterclass?
I'm thinking of opting for the payment plan - what happens if I miss a payment?
How do the Live Support Sessions work?
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