ARTIST / EDUCATOR / WRITER / BROADCASTER/Â
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 ABOUT JOSEPH  Â
Joseph Massie is a floral artist, educator, writer and broadcaster, and before he turned twenty five, had won five RHS Chelsea Flower Show gold medals.
Aged just twenty one, he achieved a bronze medal at the WorldSkills competition (Calgary, 2009) and a silver medal at Eurofleurs competition (Manchester, 2010). Since the early years of his career, Joseph has built a rich floral practice, lecturing extensively at prestigious museums and galleries around the world, including at the Boston Museum of Fine Art, the Dixon Gallery, Memphis, the New York Botanical Garden, and the Cleveland Museum of Art.
Broadcasting regularly as the co-host of the popular Flowers After Hours podcast, Joseph publishes both his Youtube and the Cultivate blog - both packed full of free floral resources for the flower lover. His first book, The Flower School, published worldwide in Summer 2022, became a best seller.
In 2021 Joseph created Flower Class - a digital education platform for floral designers with over 500 members worldwide - and a selection of online Masterclasses, sharing his love of teaching with students world wide.
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FIRST CLASS RESOURCES FOR FLORAL DESIGNERS
ENTIRELY FOR FREE
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DOWNLOADÂ ONE (OR ALL) OF THE FLORAL DESIGN RESOURCES THAT SPEAK TO YOU, WITH OUR COMPLIMENTS, OR CHECK OUT OUR FULL SUITE OF FREE LESSONS RIGHT HERE.
THE OCTOBER CENTREPIECE
THE 'BEST FLOWERS FOR' GUIDE
THE EXPLODING WREATH
FIRST STEPS COURSEÂ Â
SAY HELLO TO YOUR FLOWER FILLED LIFEÂ
Straight from his Manchester studio, discover the beauty of floral design from one of the best in the industry. In this beginners course, led by five-time RHS Chelsea Gold Medal Winner and UK Florist of the Year, Joseph Massie, you'll gain invaluable insights from his 20+ years of experience, learning not just the "how," but the "why" behind floral design.
The First Steps with Flowers course is designed to give beginners a solid foundation. You’ll learn exactly what tools to use, how to select the perfect vases, and how to set up a workspace that promotes creativity and efficiency. With hands-on projects inspired by the seasons, Joseph will walk you through everything from sourcing and caring for flowers to mastering the key principles of design—equipping you with professional level techniques that you can use in your home.
Throughout the course, you’ll have the opportunity to explore a range of projects, from simple yet elegant bud vases and seasonal bouquets to show-stopping floral installations for fireplaces, doorways, and table settings. Along the way, you’ll develop your own creative voice and style, with Joseph’s expert guidance supporting every step.
By the end of the First Steps with Flowers course, you'll have the knowledge, confidence, and skills to create stunning floral arrangements—whether for personal enjoyment or to impress friends and family. More than just technical know-how, this course empowers you to express your creativity and bring your floral visions to life.
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Everyday Elevated Masterclass Â
MAKE THE EVERYDAY A MASTERPIECE
Filmed inside Joseph’s Manchester studio, this Masterclass invites you into the heart of elevated commercial floristry. Guided by five time RHS Chelsea Gold Medal Winner and UK Florist of the Year, Joseph Massie, you’ll learn how to transform the designs you create day in and day out into work that feels more luxurious, more distinctive and unmistakably yours. With over twenty years of experience, Joseph shares the techniques, thinking and refined mechanics that make everyday floristry easier, faster and more profitable.
The Everyday Elevated Masterclass is designed for florists who want their bouquets, vases and commercial pieces to feel more considered and more confident without spending extra time or money to get there. Across twelve in depth lessons, you’ll learn how to choose the right flowers and materials for impact, develop workflows that feel effortless, and apply sustainable, repeatable techniques that elevate your work instantly. Each project includes variations and flower recipes so you can adapt every design to your brand and your clients.
Throughout the Masterclass, you’ll explore a wide range of contemporary floral styles. You’ll dive into refined hand tied bouquets, sculptural vases, modern baskets, high impact hat boxes, corporate friendly designs and signature arrangements that help you build a portfolio that actually attracts the clients you want. Along the way, Joseph shows you how to bring your unique style and brand voice into every piece, giving your work clarity, distinction and consistency.
By the end of Everyday Elevated, you’ll have a complete professional toolkit. You’ll feel more confident, more capable and more in control of your everyday work, with techniques you’ll rely on every single day. This Masterclass empowers you to create polished, profitable designs with ease, helping you build a floral practice that feels sustainable, inspired and unmistakably your own.
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INTRODUCING THE FLOWER CLASS MEMBERSHIP
Wherever you are in your floral journey, Flower Class has a pathway to success for you.
"I think there are a few reasons that hundreds of florists study with Flower Class each and every month.Â
Primarily, I think it's because we walk our talk - I have done for over two decades - and our methods get results. Frankly, I wouldn't be in the position I'm in, if what I taught did not work.
Whether you're an experienced floral designer with your own business, or maybe you're just starting out on your flower path, within Flower Class you'll find structured pathways and personalised support to help you achieve your goals, develop your design skills, and grow your business.
In my twenty years in the flower industry, I've learnt more than a thing or two worth sharing. My Flower Class methods are crafted directly from my own experiences as five time RHS Chelsea Flower Show Gold Medalist, with 19 national competition victories, who has competed, taught and exhibited extensively across the world, as a lead designer and installation artist.
When choosing Flower Class you are choosing to empower yourself to achieve your goals, with over 250+ classes on floral design, business strategy and design theory.
It's the most comprehensive Floral Library that I know of. I'll see you inside."
DISCOVER FLOWER CLASS TODAY"Seriously - Joseph is amazing!"
I have been a Flower Class Professional member since it’s inception. I always look forward to the monthly tutorials which cover a large area from floral designs for different occasions, eg bridal, centre pieces or retail, to business planning. It’s excellent value for money. Joseph’s tutorials are always very detailed and unambiguous. His monthly conversation is always delivered in a friendly and humorous fashion. I definitely would not hesitate to recommend anybody to join this valuable community.
E.C. -FLORAL DESIGNER
"Your teaching is SO GOOD!"
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H.H. - FLORAL DESIGNER
HANDS ON COURSESÂ
ATÂ JOSEPH'S SCHOOL
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At Joseph’s UK School of Floristry, in Manchester, England, we teach more than just how to make a nice vase of flowers - we believe it’s our purpose to educate, empower, and inspire all of our students; both in their love of flowers and in creating the career of their dreams.
All our professional classes are taught by Joseph Massie, alongside our team of expert tutors. With five RHS Chelsea Flower Show Gold Medals to our name, you can be sure of expert, on trend tuition, in each and every class.
At UKSOF, we’ve a range of educational offerings to suit any flower lover - from those just starting out, to options perfect for the more experienced designer. Discover our offerings below.
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