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EVERYTHING YOU NEED 

TO GROW YOUR FLORAL SKILLS, CREATIVITY AND BUSINESS

LESSON COLLECTIONS

Inside the Lesson Collections, you'll find a curated selection of some of my absolute favourite lessons taken from The Flower Class Membership. The difference? You get to OWN them outright, a simple one off purchase - NO membership required. Featuring a plethora of techniques, theory and methodology, the Collections are designed to boost your creativity and skillset, whilst also rather handily helping to boost your bottom line too ... These lessons, as with all Flower Class lessons, are taught by Joseph himself, feature no classical foam, and feature British blooms wherever possible. 

Click here to see every design included in each Collection.

Bridal Bouquet Lesson Collection

The Bridal Bouquet Lesson Collection is your step-by-step guide to creating breathtaking, professional bridal bouquets with confidence. Through five in-depth video lessons, you’ll learn essential techniques, refined design theory, and expert methods to craft stunning, high-end arrangements. Each lesson includes a detailed flower recipe, and with lifetime access, you can learn at your own pace and revisit the lessons whenever you need. Whether you’re beginning to explore wedding floristry or looking to expand your offerings, this collection will give you the skills to create exceptional bridal bouquets with ease

$97.00 USD

Sustainable Techniques Lesson Collection

The Sustainable Design Techniques Lesson Collection is your path to creating stunning, foam-free floral designs with confidence. Through five in-depth video lessons, you’ll explore innovative mechanics, sustainable materials, and expert techniques that allow you to design with a lighter footprint. Each lesson introduces a different approach to eco-conscious floristry, giving you the tools to create professional arrangements without floral foam.  Whether you’re looking to update your techniques, meet growing client demand for sustainable designs, or simply explore new creative possibilities, this collection will give you the skills to design beautifully and responsibly.

$97.00 USD

Event Design Lesson Collection

The Event Design Lesson Collection is designed to help you take your floral skills beyond everyday arrangements and into the world of statement event floristry. Through five in-depth lessons, you’ll explore new techniques, experiment with unexpected materials like fresh fruit and branches, and gain the confidence to create show-stopping floral pieces. Whether you’re looking to add more impact to your designs, refine your creative style, or take the first steps toward larger-scale installations, this collection will give you the tools and inspiration you need. With lifetime access, you can learn at your own pace and return to these lessons whenever you need fresh ideas.

$97.00 USD

Floral Structures Lesson Collection

The Floral Structures Lesson Collection is your invitation to push the boundaries of floral design and craft bespoke, artful structures that set your work apart. Across five in-depth lessons, you’ll master innovative techniques for creating unique botanical frameworks, each as integral to the final design as the flowers themselves. From handwoven baskets to sculptural bouquet frameworks, this collection will transform the way you think about floristry. With expert guidance, step-by-step instruction, and lifetime access, you’ll have everything you need to elevate your skills and create floral structures that are truly one of a kind.

$97.00 USD

Floral Wearables Lesson Collection

The Floral Wearables Lesson Collection is an invitation to break boundaries and explore a new, dynamic side of floral design. Floral wearables are unexpected, playful, and full of movement, offering an exciting way to express creativity while expanding your offerings. Whether you’re designing for weddings, styled shoots, competitions, or personal exploration, these lessons will equip you with the techniques to craft exquisite floral jewellery and accessories with confidence. With lifetime access, you can experiment, refine your skills, and revisit the lessons whenever inspiration strikes.

$97.00 USD

Hand Tied Bouquet Lesson Collection

The Hand-Tied Bouquet Lesson Collection is your path to mastering one of the most essential skills in floral design. Through five in-depth video lessons, you’ll learn expert techniques, design theory, and professional methods to create stunning, high-end hand-tied bouquets with confidence.  This collection includes detailed flower recipes and expert guidance on mechanics, materials, and sustainability, ensuring you can design with confidence.  Whether you're just beginning to explore floral design or you're looking to expand your repertoire, this collection will help you craft beautiful, professional-quality bouquets with ease.

$97.00 USD

1:1 Coaching with Joseph

$249

Most Popular

Includes:

  • 1:1 Session with Joseph 
  • 60 minute duration
  • A recording of the session
  • A transcript of the session
  • Follow up support
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CREATIVE COACHING

Coaching sessions with Joseph are designed to give you personal, bespoke support, whenever its needed.  These sessions are perfect if you have a special event coming up for a client and you would love Joseph's advice on how to approach the space, or perhaps how to interpret a theme or how to optimise the budget.  If there's that one design theory that always feels a little out of reach to fully grasp, or indeed a concept you'd love to explore further with Joseph, then a 1:1 coaching session could be the perfect and personal solution you've been looking for. Whatever challenge you're facing, we're here to help. Simply book your session today, and then we'll reach out to schedule your session.

E-Book Collections

If solid floral design theory and methodology is what you've been looking for, you'll find no better than Joseph's e-book Collections. In 2020/2021, (throughout the Covid-19 Pandemic) Joseph released three Collections of E-books, each focused on resolving particular pain points within the world of floral design. Released alongside his debut collection of online courses, the e-book sets remain the perfect companion to our online courses, with thousands of students world wide opting to make these texts a valuable part of their own educational journey. All three E-Book Collections are available for download immediately following purchase, and are delivered in a pdf. format. Each one of the three E-Book Collections is focused on a key theme, assisting you in deepening your knowledge of a particular branch of floral design - The Golden Ratio, Wiring or Sustainable Design Techniques.

 

E-Book : Design Theory Collection

Take your understanding of floral design to a whole new level with Joseph Massie's 'The Ebook Collection', a coveted companion to any online course.  Featuring both The Golden Ratio & 3:5:8 in to Floral Design, and The Principles and Elements in Floral Design, this collection of comprehensive Ebooks provides two fundamental texts for the floral designer.   

$35.00 USD

E- Book : Sustainable Floral Design Techniques Collection

Take your understanding of sustainable floral design techniques to a whole new level with Joseph Massie's 'The Sustainable Floral Design Techniques Collection', a coveted companion to any floral designer's library.  Featuring over 250 pages of high resolution imagery and detailed step by step notes, this collection of comprehensive E-books provides two fundamental texts for the contemporary, thoughtful floral designer.   

$35.00 USD

E-Book : The Wiring Guide Collection

Take your understanding of wiring to a whole new level with Joseph Massie's 'The Wiring Guide Collection', a coveted companion to any online course.  Featuring both The Classical and The Contemporary Wiring Guides, this collection of comprehensive Ebooks provides two fundamental texts for the modern floral designer.   

$35.00 USD