The Cultivate Blog

Ask Marginpar: A Glimpse Behind The Petals

Being a great floral designer is so much more than creating beautiful pieces. Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers!

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

Discover every part of the process from the soil to the packing room.
What makes a great quality flower?
How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

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The Latest from Joseph & Co.

How to Make a Floral Clutch May 20, 2021

Today we're delighted to be sharing one of our favourite floral design tutorials - How to Make a Floral Clutch - entirely for free!

Below you’ll be able to check out the full course video, in it’s entirety! We hope you love this floral project as much as we do, and if you want to check out the

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How to Condition Hellebores May 13, 2021

Hellebores are one of the most charismatic of Spring flowers, available in a huge array of colours, forms and patterns - but they can be such difficult flowers to keep alive!

In our prior experience, if a Hellebore could wilt twice, it absolutely would, and believe us, we’d tried everything to

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Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.