If you’re here, it’s likely because…
You care deeply about your work and you want it to feel easier, more confident, and more intentional. You love flowers, but parts of the work still feel harder than they should.
You might…
- Second-guess your designs, even when clients are happy
- Know your work is good, but want it to feel more refined, confident, and intentional
- Feel tired of piecing together advice from Instagram, workshops, and half-finished courses
- Want your business to grow, without losing your creativity or burning yourself out
- Crave structure, clarity, and guidance to develop your own signature style, not another trend or Pinterest copy
- Want to feel proud of what you make, consistent in your results, and calm in your decisions
You don’t need more noise. You need a place to learn deeply, build strong foundations, and grow at your own pace.
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FLOWER CLASS IS DESIGNED TO HELP YOU...
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- Develop your own signature style and brand that attracts aligned, dream clients and projects you truly love, so you don’t have to say yes to every enquiry
- Grow a sustainable, profitable business with confidence in your pricing, processes, and decisions. A business that supports your life, not consumes it
- Learn professional-level floral techniques, grounded in real-world practice, so you understand why a design works, not just how to recreate it
- Receive personalised guidance through live coaching calls, with space to ask your specific questions and get thoughtful, experienced feedback
- Â Build strong, repeatable skills you can rely on day in, day out
- Â Work intentionally and confidently, stop guessing, stop rushing, and create on your own terms
- Thrive with structure, guidance, and personalised support, learning from someone who’s walked the path before you
- Learn exclusively sustainable techniques, that are beautiful, efficient, and kind to the planet
- Experience a complete education, from home arrangements to retail, weddings, and large-scale installations, all in one place
All taught by Joseph Massie, a multi award-winning floral designer with decades of hands-on experience, and supported by an international community of florists who genuinely understand the work.
Whether you’re just beginning, refining your craft, or leading a growing studio, Flower Class meets you where you are and grows with you.
“This isn’t about copying trends, it’s about understanding your craft, refining your voice, and building a business that supports the way you want to work.”
ALL OF FLOWER CLASS, PLUS EVERY SIGNATURE MASTERCLASS PROGRAMME
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Your Flower Class membership now includes all five of Joseph’s Signature Masterclass Programmes, at no extra cost.
Alongside 350 on-demand lessons covering floral design, business, and design theory, these Masterclasses give you comprehensive, step-by-step training across every area of floristry. From building strong foundations to creating large-scale installations, Flower Class meets you where you are and helps you reach your goals, all in one membership.
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FIRST STEPS MASTERCLASS
My step by step programme teaching you how to design & create fresh flower displays for your home and pleasure.Â
EVERYDAY ELEVATED MASTERCLASS
For florists who want to elevate their everyday work, increase profitability, attract dream clients, and feel confident in every design.
THE CENTREPIECE MASTERCLASS
Contemporary techniques and art-led ideas for impactful table and centrepiece designs to expand your offerings
THEÂ WEDDING MASTERCLASS
  Build a profitable, heartfelt wedding flower business, from brand and portfolio to pricing and booking ideal clients.
THEÂ INSTALLATIONS MASTERCLASS
Create and sell large-scale, brand-defining floral installations that set you apart, with confidence and clarity.
ARTIST / EDUCATOR / WRITER / BROADCASTER/Â
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HEY THERE!
I'm Joseph
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Before we go any further, let me introduce myself. I'm the creative entrepreneur behind Flower Class, a revolutionary online learning platform for floral designers. I am also an artist, podcaster, author and five time RHS Chelsea Flower Show Gold Medalist. You might know me from my #1 Best Seller book, The Flower School or my podcast, Flowers After Hours. However you have ended up here, if you dream of a fulfilling life full of your passions you are in the right place!
I had no money - just a passion for floral design - and I turned that passion into a 7-figure company, using designs, techniques and strategies that I now get to share with the world. Spoiler : I followed my passion, and it led me to build a business, and a life that I love.
Today, I get to teach you how to do it too.
LEARN MORE
Join Flower Class, and each month you'll receive :
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+Â MASTERCLASS PROGRAMSÂ Â
Gain full access to all five of Joseph’s Signature Masterclasses; First Steps, Everyday Elevated, Centrepieces, Weddings and Installations. Each one is designed to give you a clear, focused pathway to mastering specific skills and achieving your unique goals.
+ THE FLOWER CLASS LIBRARY
Dive into 350+ on-demand lessons covering floral design, business strategy, and design theory. Learn at your own pace, deepen your skills, and build a solid foundation that will last a lifetime.Â
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+ LIVE COACHING
Join Joseph every month for live coaching, where you can ask questions, get personalised guidance, and explore strategies tailored to your work. This is your chance to get clarity, overcome challenges, and accelerate your growth.
+ MONTHLY SPOTLIGHTS
Each month brings a curated spotlight of lessons and challenges, guiding you step-by-step through a full year of progress. Stay inspired, focused, and confident in your creative and business growth.
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+Â TOOLS & TEMPLATES
Access a library of ready-to-use, fully customisable business tools and templates. Save time, streamline your workflow, and implement professional systems that help your business run smoothly.
+ THE FLOWER CLASS COMMUNITY
Connect with a supportive network of florists at every stage of their journey. Share wins, get advice, and feel understood by people who truly get the work you do.
Create a floral business that supports your creativity and your life
This is the education behind confident, successful florists. Â
Flower Class gives you the guidance, techniques, and support to turn your passion for flowers into a creative career you love. From professional-level design skills to sustainable business strategies, you’ll gain confidence in your craft, clarity in your decisions, and the freedom to create work that feels unmistakably you.
With over 350 lessons, live coaching, and a global community of florists, Flower Class meets you wherever you are, whether you’re starting out, refining your style, or leading a growing studio, Flower Class is here to help you grow beautifully and sustainably.
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Wherever you are in your floral journey, Flower Class has a pathway to success for you.
"I think there are a few reasons why over 500 floral designers study with Flower Class every month.Â
Primarily, I think it's because we walk our talk, and our methods get results.
Whether you're an experienced floral designer with your own business, or maybe you're just starting out on your flower path, within Flower Class you'll find structured pathways and personalised support to help you achieve your goals, develop your design skills, and grow your business.
In my twenty years in the flower industry, I've learnt more than a thing or two worth sharing. My Flower Class methods are crafted directly from my own experiences as five time RHS Chelsea Flower Show Gold Medalist, with 19 national competition victories, who has competed, taught and exhibited extensively across the world, as a lead designer and installation artist.
When you join Flower Class, you get a seat at my workbench.Â
When choosing the Flower Class Membership, you're choosing to empower yourself to achieve your goals."
JOIN THEÂ FLOWER CLASS MEMBERSHIP
& SAVE BIG DURING OUR SALE!Â
Unlock a year of growth for less than $2/day
Commit to one of our 12 month plans and enjoy the savings
 Save $480 compared to paying month-to-month on the flex plan
