Welcome to my free floral resources, designed to enable you to strengthen your skills, grow your business, and live a creative, fulfilled life. Please grab as many of my resources as you like - they're all entirely complimentary - and you'll have lifetime access to each of them.
Enjoy!
- LEARN NEW SKILLS
- DISCOVER NEW BUSINESS STRATEGIES
- STREAMLINE YOUR BUSINESS
- INDULGE YOUR CREATIVITY
- BUILD THE BUSINESS & LIFE OF YOUR DREAMS
THE GARDEN BRIDAL BOUQUET
- Follow Joseph Massie in this video tutorial as he guides you through creating a soft, textural hand tied bridal bouquet inspired by the season.
- Discover how a natural palette can be layered using tone, texture and subtle shifts in colour.
- Learn how a simple spiral technique and gentle placement create movement, balance and ease.
- Available as a free video tutorial within Joseph’s YouTube library.
THE SPRING INSTALLATION
- A step by step video tutorial in which Joseph guides you through creating a light weight, suspended floral design.
- The perfect introduction to floral installations using sustainable techniques.
- Learn how scale, proportion and placement create impact in a clean and considered way.
- Available as a video tutorial within Joseph’s YouTube library.
A BOUQUET OF BLUES
- Join Joseph in creating a soft, romantic hand tied bouquet inspired by the season.
- Discover how a monochromatic palette of blues can be layered using tints, tones and subtle shifts in colour.
- Learn how form, proportion and gentle flower placement create movement, balance and a sense of calm.
- Available as a free video tutorial within Joseph’s YouTube library.
THE 'FLOWER RECIPE GUIDE' DIGITAL DOWNLOAD
- Supplied as an easy to download, 9 page PDF.
- Contains five recipes of Joseph's signature designs including the Classic Centrepiece, Classic Bridal Bouquet and Contemporary designs.
- Perfect for new florists who want to learn how to create their own flower recipes.
- Includes design theory and Joseph's personal tips sharing the why, and the how behind each recipe choice.
THE 'BEST
FLOWERS FOR' GUIDE
- Supplied as an easy to download, 20+ page PDF.
- Contains full lists of flowers by Season, Design and Type.
- Perfect for new florists who want to learn what flowers are available throughout the year, and which flowers are best for different types of design.
- Includes Joseph's recommended flowers, for centrepieces, bouquets, installations & wearables.
FIVE ESSENTIAL EMAIL TEMPLATES
- Supplied as an easy to download, 20+ page PDF.
- Contains five essential email templates for florists, covering five likely business scenarios.
- Download the guide, and then copy and paste the templates into your email software, and simply fill in the blanks to personalise for your own business.
- Once installed, save these emails as drafts for repeat use to save you time.
BLOG
Discover Joseph's blog, The Cultivate Blog, filled with over 100 articles, resources, links and more - all curated for the flower lover.
YOUTUBE
Watch Joseph's YouTube Channel and dive into dozens of floral design tutorials, tips and techniques, all entirely free to enjoy.
SUPPLIES
If you're struggling for where to source floral supplies, check out Joseph's curated Amazon store, full of his personal tools, and recommendations.
FLOWERS AFTER HOURS
Never miss an episode of The Flowers After Hours podcast, hosted by Matthew Landers & Joseph Massie. Sign up now to be the first to know when the latest is out. Featuring guest experts, top tips, and the latest discussions on the floral industry.
