The Cultivate Blog
The Latest from Joseph & Co.
Image - A Bouquet of Blues
As we move through late winter and into early spring, I often find myself craving designs that feel thoughtful, calm and quietly expressive. Work that responds to the season as it is, rather than forcing something louder or more obvious.
A Bouquet of Blues sits very mu...
Video - The Flower Class Preview
Today is a very special moment for Flower Class.
And for you.
The Flower Class membership has always been about ongoing support and meaningful growth.
A place to deepen your skills, refine your craft, and build a floral business that feels aligned, confident, and...
Image - A Rose Gold Wreath from Flower Class
We don't often talk about stability as a goal in floristry. We talk about growth, visibility, bookings, even going viral. But what about peace? What about systems that hum quietly in the background, clients that trust you, and cash flow that supports y...
Image : A Bouquet Scramble taken from Flower Class
Sustainable Floral Design... It’s a phrase we hear more and more, but what does it really mean in practice? And why does it matter?
Well, for me, the answer begins with this simple idea: knowledge is power. Truly, the more you know, the more inf...
Image - The Jam Jars from First Steps with Flowers
Ready to take your floral skills to the next level? Flower Class offers over 300 design and business lessons, plus live coaching to guide you every step of the way. Whether you’re just starting or expanding, I’d love to help you grow. Join me he...
Exciting News: Flower Class Membership is Now Open!
We are thrilled to announce that the doors to Flower Class are officially open, and not just that—we’re rolling out the red carpet with some fantastic discounts to celebrate! For those who’ve been eagerly waiting, now is your golden opportunity to...
Welcome To The Going Green Challenge – A Flower Class Exclusive.
Begin your Flower Class journey today with a free 7 day trial*.
This January you ar...
It's the most wonderful time of the year... A time when us floral designers are in demand as people dream to adorn their own f...
Recently I've been considering what it is to be a rich florist because there is no doubt in my mind - RICH florists are the best florists - and I want to help you be one.
Here's a spoiler alert!
It's not about the money. Well it is ... and it isn't. Let me explain.
In my mind, a RICH floris...
Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?
Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.
Download five essential email templates for :
How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open