The Cultivate Blog

 

The Latest from Joseph & Co.
The Winter Greens Guide Dec 01, 2023

Inside my free floral resources library, you’ll find lessons, templates, and guides to help you strengthen your skills, grow your business, and enjoy flowers more creatively.


The changing seasons gifts us floral designers an opportunity for variety and creativity.  However it also means that we n...

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How to be a RICH florist; Begin Your Journey For Free Oct 27, 2023

 

Recently I've been considering what it is to be a rich florist because there is no doubt in my mind - RICH florists are the best florists - and I want to help you be one. 

Here's a spoiler alert!

It's not about the money.  Well it is ... and it isn't.  Let me explain.

In my mind, a RICH floris...

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7 Steps To Build Your Floral Design Portfolio Jun 27, 2023

Everyone starts somewhere. First Steps with Flowers gives you the foundations you need, with step-by-step lessons that make working with flowers joyful and achievable.


Your floral design portfolio is an essential piece to getting yourself out there, booking clients and landing jobs.  When curated...

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Developing Your Signature Style From The Flower Class Summer Sessions With Hanneke Frankema May 24, 2023

The more techniques you know, the more confident you’ll feel in your work. That’s exactly what Flower Class is here to give you.


This May, Flower Class is coming to you live with FOUR incredible FREE live sessions featuring guest industry experts and one unmissable live finale with Joseph Massie....

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Ever wish someone would write all your emails for you so that you can get back to the things you love ...  LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.

Download five essential email templates for :

How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open