The Cultivate Blog

 

The Latest from Joseph & Co.
The Summer Vase Edit Aug 16, 2024

Image - Black Vases


Summer is all about embracing a languorous mood and bringing the energy of the outdoors into your home. As the days grow longer and the evenings more enchanting, it’s the perfect time to fill your home with nature. Vases play a starring role in showcasing the season’s finest b...

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Our Top Ten Summer Flowers Aug 02, 2024

 

Summer in the UK - especially *this* Summer - is rather a season of unpredictable weather, with the sun phoning it in on an almost part-time basis. But when it does show its face, I'm all for filling the air with the irresistible aroma of barbecued food and having friends and family over to savou...

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How to be a RICH florist; Begin Your Journey For Free Oct 27, 2023

 

Recently I've been considering what it is to be a rich florist because there is no doubt in my mind - RICH florists are the best florists - and I want to help you be one. 

Here's a spoiler alert!

It's not about the money.  Well it is ... and it isn't.  Let me explain.

In my mind, a RICH floris...

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Discovering Marginpar Aug 04, 2023

If you’ve ever felt unsure about where to begin, First Steps with Flowers was made for you. You’ll gain the skills to start creating with confidence from day one.


At Joseph Massie Studio, flowers hold a special place in our hearts; they are not just our business but also the source of our creativ...

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Developing Your Signature Style From The Flower Class Summer Sessions With Hanneke Frankema May 24, 2023

The more techniques you know, the more confident you’ll feel in your work. That’s exactly what Flower Class is here to give you.


This May, Flower Class is coming to you live with FOUR incredible FREE live sessions featuring guest industry experts and one unmissable live finale with Joseph Massie....

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Ever wish someone would write all your emails for you so that you can get back to the things you love ...  LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.

Download five essential email templates for :

How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open