The Cultivate Blog

Ask Marginpar: A Glimpse Behind The Petals

Being a great floral designer is so much more than creating beautiful pieces. Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers!

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

Discover every part of the process from the soil to the packing room.
What makes a great quality flower?
How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

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The Latest from Joseph & Co.

'The Flower Recipe Guide' A New Free Download Just For You. Aug 21, 2023

Want to know how to create the perfect flower recipe for your next floral design, but don't know where to begin?

We hear you! This community has been asking for a free resource to help you create flower recipes for your own floral design creations. And so, we have created a brand new free downlo...

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Ask Marginpar: A Glimpse Behind The Petals. Aug 11, 2023

We are flower and education obsessed here at Learn Joseph Massie, and understand that great floral design begins with great flowers. So when one of our favourite flower growers offers the opportunity for us to learn more about their blooms and just what it takes to produce such wonderful quality st...

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ammi visnaga casablanca bowl design created by Joseph Massie

Discovering Marginpar Aug 04, 2023

At Joseph Massie Studio, flowers hold a special place in our hearts; they are not just our business but also the source of our creativity, our passion. Sharing designs and teaching about these beautiful blooms is what we truly love, but equally important is the source of our flowers and the relation...

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Building Your Business From The Flower Class Summer Sessions With Matthew Landers May 29, 2023

This May, Flower Class is coming to you live with FOUR incredible FREE live sessions featuring guest industry experts and one unmissable live finale with Joseph Massie. You are invited to join us for The Flower Class Summer Sessions. Flower lovers from around the world are coming together to learn...

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Developing Your Signature Style From The Flower Class Summer Sessions With Hanneke Frankema May 24, 2023

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Three Great Takeaways From The Flower Class Summer Sessions with Tobey Nelson May 19, 2023

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You Call That Sustainable? Apr 20, 2023

Ok - so, this *might* be controversial ...

Our best selling sustainable Wedding Masterclass uses mostly imported flowers. Are we misrepresenting it? Using a buzz word to drive sales? Hoping to appeal to the audience and be seen as a brand fighting the good fight? ... Or are we doing the best we ca...

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The Best Flowers For Spring & Summer Wedding Floristry Apr 07, 2023

With the busy Spring & Summer Wedding season about to begin, we wanted to lighten your stress load and give you one less thing to worry about. One of the highlights of creating wedding florals is that there is a natural opportunity to work with the best blooms of each season, but what exactly is lo...

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Floral Insights: Luxurious Spring Softness Mar 17, 2023

When clients L & T came to us dreaming of a wedding epitomising femininity, softness and gentleness we knew we could deliver their vision above and beyond their expectations, for their wedding date was a Spring one, and this is the perfect time of year for these qualities in a flower. Through flowe...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.