The Cultivate Blog

 

Ask Marginpar: A Glimpse Behind The Petals  

Being a great floral designer is so much more than creating beautiful pieces.  Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers! 

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

  • Discover every part of the process from the soil to the packing room.
  • What makes a great quality flower?
  • How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

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The Latest from Joseph & Co.
Introducing The Floral Installations Course Nov 23, 2021

THE FLORAL INSTALLATIONS COURSE HAS ARRIVED!

Have you ever looked at a floral design suspended in the air and wondered how is that even possible?  Thought, that’s incredible, but there’s no way I could do that? Worried, I don’t even know where to begin? 
 But wished to be able to!

Then l

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The Re-Textured Tablescape Sep 15, 2021

THE DAHLIA HOW TO YOU’VE ALL BE WAITING FOR


Ahead of our next collection of online courses launching next week, we have a very special post to share with you today - our first free Step by Step, featuring every detail on how to create a refined tablescape that is both contemporary

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The One Bouquet Technique That Will Change Your Life Sep 10, 2021

why romance doesn’t have to be hard

Of all the referential adjectives that clients bring to us during consultations, ‘romantic’ absolutely has to be one of, if not the, most popular word we hear. In all the years of working with flowers, we’ve found that romance is never bound by numbers - and

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How to Reflex Roses Jun 06, 2021

As you guys know, over the past few months we have been on a mission to add as much positivity and value as possible to our Flower Class Members, our students, and our clients. We’ve launched our £1K Floral Giveaway, our free Floral Design Mini Course, and a series of helpful tutorials on our new Yo...

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Free Tutorial - An Introduction to Fine Wiring May 27, 2021

Over the past few months we have been on a mission to add as much positivity and value as possible to our Flower Class Members, our students, and our clients. We’ve launched our £1K Floral Giveaway, our free Floral Design Mini Course, and a series of helpful tutorials on our new YouTube channel

...
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How to Make a Floral Clutch May 20, 2021

Today we're delighted to be sharing one of our favourite floral design tutorials - How to Make a Floral Clutch - entirely for free!

Below you’ll be able to check out the full course video, in it’s entirety! We hope you love this floral project as much as we do, and if you want to check out the

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How to Condition Hellebores May 13, 2021

Hellebores are one of the most charismatic of Spring flowers, available in a huge array of colours, forms and patterns - but they can be such difficult flowers to keep alive!

In our prior experience, if a Hellebore could wilt twice, it absolutely would, and believe us, we’d tried everything to

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The Foam Free Dahlia Wreath Nov 06, 2020
 

Here in northern England we’re in the very final flush of our Dahlia blooms, and as we’re expecting our first frost any day now (which will herald the end of the season) it’s the perfect time to seriously indulge in their bounty before they fade away until next Summer.

In this delicious

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The Guide to Bronze Blooms Apr 23, 2020

Umber, cappuccino, mocha, russet, chestnut, bronze, copper, sepia - whichever way you slice it, brown is one of the newest colour palettes to explore within floral design, and it has to be of my favourite colour palettes to use right now. Brown toned blooms are a relatively new hue to the floral

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Ever wish someone would write all your emails for you so that you can get back to the things you love ...  LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.

Download five essential email templates for :

How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open