The Cultivate Blog



Ask Marginpar: A Glimpse Behind The Petals Â
Being a great floral designer is so much more than creating beautiful pieces. Â Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.
"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers!Â
Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.
- Discover every part of the process from the soil to the packing room.
- What makes a great quality flower?
- How placing people at the heart of growing benefits the stems you get to design with.
Get ready to learn, be inspired, and experience the beauty of flowers like never before.
READ THE POSTThe Latest from Joseph & Co.
Autumn is the season of transformation, not just in nature, but in our homes too. The crisp air, vibrant colours, and abundance of seasonal blooms offer the perfect inspiration for creating floral designs that bring warmth and charm to any space.
In our latest First Steps Flowers video, we dive int...
Flowers in the home space, is such a passion project of ours. Â Whilst I spend a great deal of my time in the professional arena of floristry, I fully enjoy encouraging creative projects for sheer joy, pleasure and passion at home too.
If you'd like some step by step guidance on a project...or six.....
Here at the Joseph Massie Studio, we have always dreamed bigger, gone for bigger and achieved bigger. Â And our passion for sustainability has helped us do all of that just a little better too. Â
If you struggle with GOING BIG - If you'r fearful of installations : luxe archways, floral clouds, garde...
Welcome To The Going Green Challenge – A Flower Class Exclusive.
Begin your Flower Class journey today with a free 7 day trial*.
This January you are i...
It's the most wonderful time of the year... Â A time when us floral designers are in demand as people dream to adorn their own front doors with wreaths, invite people to dine on festively laden tables and gift their friends and loved ones with floral gestures and presents.
It can be a busy time for ...
At Joseph Massie Studio, flowers hold a special place in our hearts; they are not just our business but also the source of our creativity, our passion. Sharing designs and teaching about these beautiful blooms is what we truly love, but equally important is the source of our flowers and the relation...
This May, Flower Class is coming to you live with FOUR incredible FREE live sessions featuring guest industry experts and one unmissable live finale with Joseph Massie. Â You are invited to join us for The Flower Class Summer Sessions. Â Flower lovers from around the world are coming together to learn...
Ok - so, this *might* be controversial ...
Our best selling sustainable Wedding Masterclass uses mostly imported flowers. Are we misrepresenting it? Using a buzz word to drive sales? Hoping to appeal to the audience and be seen as a brand fighting the good fight? ... Or are we doing the best we ca...
Last year, you might remember that we announced the launch of The Wedding Masterclass? Well, this April, it's back and it's even better than ever.
The return of The Wedding Masterclass sees Joseph lead six brand new and breathtaking hands-on design projects that are sure to take your wedding busine...

Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?
Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.
Download five essential email templates for :
How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open