^{Image - from Everyday Elevated}

The word sustainability gets used a lot in floristry these days. You hear it everywhere, in conversations about mechanics, sourcing, packaging, marketing, and social media.  And while all of those things matter, I think there’s a bigger conversation we need to have ...

^{Image - The mini Pumpkin Arrangement}

Autumn is the season of transformation, not just in nature, but in our homes too. The crisp air, vibrant colours, and abundance of seasonal blooms offer the perfect inspiration for creating floral designs that bring warmth and charm to any space.

In our lates...

^{Image - The Spring Candle Planters from Flower Class}

Flowers in the home space, is such a passion project of ours.  Whilst I spend a great deal of my time in the professional arena of floristry, I fully enjoy encouraging creative projects for sheer joy, pleasure and passion at home too.

If you'd...

Here at the Joseph Massie Studio, we have always dreamed bigger, gone for bigger and achieved bigger.  And our passion for sustainability has helped us do all of that just a little better too.  

If you struggle with GOING BIG - If you'r fearful of installations : luxe archways, floral clouds, ga...

Welcome To The Going Green Challenge – A Flower Class Exclusive.

Begin your Flower Class journey today with a free 7 day trial*.

Already experienced a free trial but aren't currently a Flower Class member? - We'd love to welcome you back with a monthly or annual membership.

This January you ar...

^{As a member of Flower Class, you’ll gain access to new lessons every month, business strategies, and live coaching calls - all designed to help you succeed with flowers.}

It's the most wonderful time of the year...  A time when us floral designers are in demand as people dream to adorn their own f...

^{If you’ve ever felt unsure about where to begin, First Steps with Flowers was made for you. You’ll gain the skills to start creating with confidence from day one.}

At Joseph Massie Studio, flowers hold a special place in our hearts; they are not just our business but also the source of our creativ...

^{Ready to grow your floristry skills? Join Flower Class and explore a library of design tutorials, business lessons, and coaching to support your creative journey.}

This May, Flower Class is coming to you live with FOUR incredible FREE live sessions featuring guest industry experts and one unmissab...

^{The right training can make all the difference in building a sustainable wedding floristry business. That’s exactly what the Wedding Masterclass was created to do.}

Ok - so, this *might* be controversial ...

Our best selling sustainable Wedding Masterclass uses mostly imported flowers.  Are we mi...