The Cultivate Blog

 

The Latest from Joseph & Co.
Aligned + Authentic: Thoughts on Bringing Floral Installations to Life Apr 14, 2025

Image - On Caladium from The Installations Masterclass


If developing your own brand of floral installations is on your checklist for this year, you'll want to check out my Installations Masterclass. Take a closer look now, it's packed with All The Good Stuff. Explore, right here.


Let’s begin, ...

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Style Your Flowers Like a Pro! Nov 15, 2024

Image - The Jam Jars from First Steps with Flowers 


Ready to take your floral skills to the next level? Flower Class offers over 300 design and business lessons, plus live coaching to guide you every step of the way. Whether you’re just starting or expanding, I’d love to help you grow. Join me he...

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Seasonal Styling: The Mini Pumpkin Arrangement Oct 18, 2024

Image - The mini Pumpkin Arrangement


Autumn is the season of transformation, not just in nature, but in our homes too. The crisp air, vibrant colours, and abundance of seasonal blooms offer the perfect inspiration for creating floral designs that bring warmth and charm to any space.

In our lates...

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Florist Secrets : Extending the Life of Your Flowers Aug 30, 2024

 

In my 20 years of floristry experience, I’ve learned a thing or two about keeping blooms looking their best for longer. There’s nothing quite like the joy of bringing fresh flowers into your home - their vibrant colours and delightful fragrances instantly add a touch of elegance to any space. But...

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The Cyclamen Wreath Tutorial Dec 08, 2023

As a member of Flower Class, you’ll gain access to new lessons every month, business strategies, and live coaching calls - all designed to help you succeed with flowers.


It's the most wonderful time of the year...  A time when us floral designers are in demand as people dream to adorn their own f...

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The Winter Greens Guide Dec 01, 2023

Inside my free floral resources library, you’ll find lessons, templates, and guides to help you strengthen your skills, grow your business, and enjoy flowers more creatively.


The changing seasons gifts us floral designers an opportunity for variety and creativity.  However it also means that we n...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ...  LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.

Download five essential email templates for :

How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open