The Cultivate Blog

 

The Latest from Joseph & Co.
The Five Elements Behind Every Floral Design Jul 03, 2026

Image - On Grasses from The Installations Masterclass


Have you ever finished a floral design, stepped back from it and known that something just isn’t quite right, without being able to put your finger on exactly what it is?

The flowers might be beautiful, the colour palette could be everything ...

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A Garden Under Glass in the Height of Summer Jun 26, 2026

Image - The Garden Under Glass Wedding Installation


It’s story time, welcome.

A few years ago, a wedding planner approached me with a rather extraordinary brief.
The couple were planning a very large wedding inside a custom-built glass marquee, set within the old walls of a crumbling castle and s...

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Statement Spring flowers to add character to your floral designs Apr 03, 2026

Image: A Spring Tablescape from Flower Class


Ah, spring. That golden moment when the world stretches, unfurls, and bursts into bloom. It’s the season of fresh starts, crisp mornings, and a floral bounty that feels impossibly fleeting, here today, gone tomorrow.
And as florists, isn’t that exactly...

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Floristry in Flux: Navigating Tariffs, Price Hikes and the Unexpected May 09, 2025

Image - Blooms in Bronze Arrangement 


If the current climate has you feeling uncertain, you’re not alone. Inside the Flower Class membership, I offer steady, practical support to help you weather the ups and downs, alongside 300+ design and business lessons, monthly coaching, and a supportive com...

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Aligned + Authentic: Thoughts on Bringing Floral Installations to Life Apr 14, 2025

Image - On Caladium from The Installations Masterclass


If developing your own brand of floral installations is on your checklist for this year, you'll want to check out my Installations Masterclass. Take a closer look now, it's packed with All The Good Stuff. Explore, right here.


Let’s begin, ...

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Behind the Scenes of My World Cup Preparations Feb 16, 2025

Image - The BFA British Florist Of The Year: Bridal Bouquet inspired by Nottingham Lace


Looking to enhance your floral designs, refine your business strategy, or simply find new inspiration? Flower Class has it all. With over 300 lessons, live coaching calls, and a supportive community, I’d love ...

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Scented Spring Favourites Jan 28, 2025

Image - The Natural Branch Tablescape (With Natural Branches) Taken from Flower Class Professional


Whether you're fine-tuning your designs or learning to run your own business, Flower Class is your gateway to floral success. With new lessons each month and live coaching, I’m excited to help you o...

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Joseph Massie : UK Florist Of The Year Oct 08, 2024

Image - Lobby Arrangement, For a Famous Nottingham Chemist | Heat 3 of the UK Florist of the Year 2024


Earlier this year you might've heard me I promised to put myself 'out there' a little more ... the result? Well,I entered a competition for the first time in a decade called the UK Florist of th...

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Home Florals : Repurposing Old Containers Oct 04, 2024

Image - The Spring Candle Planters from Flower Class


Flowers in the home space, is such a passion project of ours.  Whilst I spend a great deal of my time in the professional arena of floristry, I fully enjoy encouraging creative projects for sheer joy, pleasure and passion at home too.

If you'd...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ...  LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.

Download five essential email templates for :

How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open