The Cultivate Blog

The Latest from Joseph & Co.

Free Live Training – Installations : Big Impact, Bigger Profits Apr 07, 2024

^{Floral installations have the power to stop people in their tracks. They are bold, dramatic, and unforgettable; but they can also be intimidating to create without the right techniques. That’s why I created the Installations Masterclass. Inside, I’ll share the exact methods, mechanics, and design pr...}

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FREE: The Going Green Challenge; Cultivate a Sustainable Floral Business Dec 31, 2023

Welcome To The Going Green Challenge – A Flower Class Exclusive.

Begin your Flower Class journey today with a free 7 day trial*.

Already experienced a free trial but aren't currently a Flower Class member? - We'd love to welcome you back with a monthly or annual membership.

This January you ar...

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The Cyclamen Wreath Tutorial Dec 08, 2023

^{As a member of Flower Class, you’ll gain access to new lessons every month, business strategies, and live coaching calls - all designed to help you succeed with flowers.}

It's the most wonderful time of the year... A time when us floral designers are in demand as people dream to adorn their own f...

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Developing Your Signature Style From The Flower Class Summer Sessions With Hanneke Frankema May 24, 2023

^{The more techniques you know, the more confident you’ll feel in your work. That’s exactly what Flower Class is here to give you.}

This May, Flower Class is coming to you live with FOUR incredible FREE live sessions featuring guest industry experts and one unmissable live finale with Joseph Massie....

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The Best Flowers For Spring & Summer Wedding Floristry Apr 07, 2023

^{Thinking about adding weddings to your portfolio? The Wedding Masterclass will walk you through every stage, from initial consultation to installation, so you can approach wedding work with confidence and clarity.}

With the busy Spring & Summer Wedding season about to begin, we wanted to lighten y...

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Joseph Massie Sustainable Installation Techniques

Three Sustainable Installation Techniques Nov 28, 2021

There are no two ways about it – installations are their own special type of BIG magic. They’ve helped me to transform my business, enabling me to book high profile destination weddings, elevate my brand to sit alongside my dream clients and collaborators, and literally book thousands and thousa

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Joseph Massie How to Make Fine Wired Units

How to Make Fine Wired Units Jun 11, 2021

Happy Friday! We hope you’re well and are having the best week!

Over the past few months we have been on a mission to add as much positivity and value as possible to our Flower Class Members, our students, and our clients. We’ve launched our £1K Floral Giveaway, our free Floral Design Mini Cour...

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How to Reflex Roses Jun 06, 2021

^{Welcome to one of our many free tutorials, designed to help you grow your skills, confidence and creativity with flowers. If you enjoy this project, you’ll find plenty more just like it - from step-by-step designs to inspiring guides and seasonal ideas - all available for free. Explore the full coll}...

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Free Tutorial - An Introduction to Fine Wiring Selection of Wired Flowers

Free Tutorial - An Introduction to Fine Wiring May 27, 2021

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Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.