Three Sustainable Installation Techniques

floral education floral installations masterclass floral techniques youtube Nov 28, 2021
Joseph Massie Sustainable Installation Techniques

There are no two ways about it – installations are their own special type of BIG magic. They’ve helped me to transform my business, enabling me to book high profile destination weddings, elevate my brand to sit alongside my dream clients and collaborators, and literally book thousands and thousands of pounds worth of additional revenue. Due to their very nature, installations are transformative on a BIG scale, and after experiencing my own success with them, I just knew they had to be the next skill I needed to share with my community.

So, welcome to my Floral Installations Course! We’re going BIG with seven hands-on floral installation designs including step-by-step video tutorials so that you can discover the entire process of creating some of my most exciting and profitable floral installations. And because the practice of great floral design goes so much further than simply the ‘how to’, in this course I’m also sharing my own personal tips on frameworks, rigging, safe working practices, marketing, materials and so much more.

This has been a BIG secret of mine for pretty much an entire year and I’m so excited to finally share with you the big news! I would say that floral installations are one of the top things I get asked about by designers from all over the world. Everyone wants to know how to make them, what are the mechanics, how do I keep them sustainable, is there a way to make them less scary, what materials do I use, where do I even begin? There are so many questions and a whole lot of fear around the whole practice of floral installation design. And I totally get it!

Floral Installations have the power to inspire awe and to stop people in their tracks for all the right reasons. They look impressive −sometimes even impossible as if defying gravity, and that is a part of their magic. They are so much fun to make, truly allowing you to explore your creative side and skills, not to mention the huge benefits they can bring to your business, setting you apart from the competition and gifting you the opportunity to increase the client spend for each and every event.

This world doesn’t have to be a scary one, though! In fact, I find it one of the most enjoyable and exciting parts of my business. Once you understand the mechanics, frameworks, techniques and know how to consider the safety elements.  Once you know the best materials to choose and how to work with them and have confidence in what you can achieve.  Once you have been guided through the process of a design that you love, step-by-step, so that you know exactly what to do, then you truly begin to love this world of floral installation design.

To celebrate the launch of my Floral Installations Course, today I’m sharing three sustainable floral design techniques with our community, in the hope that they’ll be helpful to you when planning your next BIG floral installation.

Let’s dive into techniques for using Moss Parcels, Water Spikes and Test Tubes!


I hope that if floral installations are something you want to explore then this course will provide the teachings and support that you've been seeking. I am both really excited and also a little nervous for you to experience this course because I have put so much of myself into it.  But I do know this much -  if it's fear or nerves that have held you back from exploring and expanding your creative pursuits, that simply means that it means something to you, is important and worthwhile.  

If you want to learn how to create the larger, big impact, somewhat scary, but incredibly rewarding designs, then I hope this course can offer you a supportive and guiding hand to achieve this. 

Until next time -