The Cultivate Blog

 

Ask Marginpar: A Glimpse Behind The Petals  

Being a great floral designer is so much more than creating beautiful pieces.  Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers! 

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

  • Discover every part of the process from the soil to the packing room.
  • What makes a great quality flower?
  • How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

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Seasonal Styling: An Autumn Bunch Nov 01, 2024

If you’re looking for a beginners project that’s both quick and effortlessly beautiful, look no further than An Autumn Bunch. This project from our free First Step Flowers series is the epitome of simplicity and seasonal charm. Whether you’re creating a sweet gift for a friend or a beautiful display...

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Seasonal Styling: The Mini Pumpkin Arrangement Oct 18, 2024

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In our latest First Steps Flowers video, we dive int...

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How would you feel if I could wave a magic wand and grant you the ultimate floristry super power?

Well let me introduce you to the next best thing, something that is completely within your own ability.

Floral Installations!..There are many reasons to dive into the world of floral installation desi...

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3 Ways To Scale Sustainably Apr 15, 2024

Here at the Joseph Massie Studio, we have always dreamed bigger, gone for bigger and achieved bigger.  And our passion for sustainability has helped us do all of that just a little better too.  

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Free Live Training – Installations : Big Impact, Bigger Profits Apr 07, 2024

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The Cyclamen Wreath Tutorial Dec 08, 2023

It's the most wonderful time of the year...  A time when us floral designers are in demand as people dream to adorn their own front doors with wreaths, invite people to dine on festively laden tables and gift their friends and loved ones with floral gestures and presents.

It can be a busy time for ...

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Ask Marginpar: A Glimpse Behind The Petals. Aug 11, 2023

We are flower and education obsessed here at Learn Joseph Massie, and understand that great floral design begins with great flowers.  So when one of our favourite flower growers offers the opportunity for us to learn more about their blooms and just what it takes to produce such wonderful quality st...

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Three Great Takeaways From The Flower Class Summer Sessions with Tobey Nelson May 19, 2023

This May, Flower Class is coming to you live with FOUR incredible FREE live sessions featuring guest industry experts and one unmissable live finale with Joseph Massie.  You are invited to join us for The Flower Class Summer Sessions.  Flower lovers from around the world are coming together to learn...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ...  LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.

Download five essential email templates for :

How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open