The Cultivate Blog

The Latest from Joseph & Co.

Building Your Business From The Flower Class Summer Sessions With Matthew Landers May 29, 2023

^{Great floristry isn’t just about creativity, it’s about efficiency too. Inside Flower Class, you’ll learn the systems and techniques that make both your flowers and your business thrive.}

This May, Flower Class is coming to you live with FOUR incredible FREE live sessions featuring guest industry ...

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Five Reasons Weddings Are a Great Addition To Your Floristry Business Apr 14, 2023

^{Want to grow your wedding floristry skills? Start today with the Wedding Masterclass.}

As we get ready to release our eagerly anticipated Wedding Masterclass out into the world, we're taking a closer look at just why we're so wedding obsessed. It's no secret that here at the Joseph Massie Studio,...

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Seven Ideas to Maximise Your Valentine Sales Feb 12, 2023

^{If you’re looking for more ways to strengthen your floristry business, Flower Class is here to help. Inside the membership you’ll find hundreds of lessons on design, business, and strategy, plus a supportive community of florists learning and growing together. It’s your space to develop skills, spar}...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.