The Cultivate Blog

Ask Marginpar: A Glimpse Behind The Petals

Being a great floral designer is so much more than creating beautiful pieces. Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers!

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

Discover every part of the process from the soil to the packing room.
What makes a great quality flower?
How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

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The Latest from Joseph & Co.

Five Reasons Weddings Are a Great Addition To Your Floristry Business Apr 14, 2023

As we get ready to release our eagerly anticipated Wedding Masterclass out into the world, we're taking a closer look at just why we're so wedding obsessed. It's no secret that here at the Joseph Massie Studio, we love a good romance story. And we're here to tell you that turning your affections t...

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Floral Insights: Luxurious Spring Softness Mar 17, 2023

When clients L & T came to us dreaming of a wedding epitomising femininity, softness and gentleness we knew we could deliver their vision above and beyond their expectations, for their wedding date was a Spring one, and this is the perfect time of year for these qualities in a flower. Through flowe...

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How To Become a Professional Florist Mar 07, 2023

So you want to become a Professional Florist? Welcome friend, let us spill all and show you the way.

Floristry is one of those creative careers that many discover because of their love of flowers, nature and design. It can often begin as a passing interest or hobby and then reveal itself to hold ...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.