The Cultivate Blog

 

Ask Marginpar: A Glimpse Behind The Petals  

Being a great floral designer is so much more than creating beautiful pieces.  Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers! 

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

  • Discover every part of the process from the soil to the packing room.
  • What makes a great quality flower?
  • How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

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The Latest from Joseph & Co.
Floral Installations : My Personal Tool Kit Aug 18, 2022

Happy Thursday!

Today we are diving into Floral Installations: My Personal Toolkit

Each and every floral design requires its own set of tools and techniques to create. This is especially important in the world of floral installations because these are the designs where the stakes are bigger.

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Floral Installation Hacks: My Top Ten Waterless Flowers Aug 04, 2022

Happy Thursday!

Today we are diving into Floral Installation Hacks: My Top Ten Waterless Flowers.

Now I love creating floral installations, these are the designs that make me feel proud! But floral installations can be really hard work work.

One of the biggest challenges I hear students worry

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How To: Work With Agra Wool Jul 28, 2022

Happy Thursday!

Today we are diving into How To Work With Agra Wool

Now you may be thinking what on earth even is agra wool? AND why is Joseph telling me that I need to know about it?

Well let me tell you.

When I started out, floral foam was king. If you wanted a structure to design with and

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How To : Create Light, Airy, Bouquets Jul 21, 2022

Happy Thursday!

Today we are diving into How To Create, Light, Airy, Bouquets.

Believe me when I say that bouquets don’t have to be tricky or difficult to make. They don’t need to be stressful, your arms don’t have to ache, your hands aren’t too small and you don’t have to waste time and money

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Three Sustainable Installation Techniques Nov 28, 2021

There are no two ways about it – installations are their own special type of BIG magic. They’ve helped me to transform my business, enabling me to book high profile destination weddings, elevate my brand to sit alongside my dream clients and collaborators, and literally book thousands and thousa

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How to Make Fine Wired Units Jun 11, 2021

Happy Friday! We hope you’re well and are having the best week!

Over the past few months we have been on a mission to add as much positivity and value as possible to our Flower Class Members, our students, and our clients. We’ve launched our £1K Floral Giveaway, our free Floral Design Mini Cour...

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How to Reflex Roses Jun 06, 2021

As you guys know, over the past few months we have been on a mission to add as much positivity and value as possible to our Flower Class Members, our students, and our clients. We’ve launched our £1K Floral Giveaway, our free Floral Design Mini Course, and a series of helpful tutorials on our new Yo...

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An Introduction to Analogous Colour Theory - Free Tutorial Jun 05, 2021

Happy June!

As you guys know, over the past few months we have been on a mission to add as much positivity and value as possible to our Flower Class Members, our students, and our clients. We’ve launched our £1K Floral Giveaway, our free Floral Design Mini Course, and a series of helpful

...
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Free Tutorial - An Introduction to Fine Wiring May 27, 2021

Over the past few months we have been on a mission to add as much positivity and value as possible to our Flower Class Members, our students, and our clients. We’ve launched our £1K Floral Giveaway, our free Floral Design Mini Course, and a series of helpful tutorials on our new YouTube channel

...
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Ever wish someone would write all your emails for you so that you can get back to the things you love ...  LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.

Download five essential email templates for :

How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open