The Cultivate Blog

Ask Marginpar: A Glimpse Behind The Petals

Being a great floral designer is so much more than creating beautiful pieces. Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers!

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

Discover every part of the process from the soil to the packing room.
What makes a great quality flower?
How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

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The Latest from Joseph & Co.

Welcome To Episode 1 - Flowers After Hours “The Debut” Jun 21, 2021

In the world of floristry and horticulture, there are so many wonderful, earnest, heartfelt podcasts … and this is absolutely not one of them.

Welcome to Flowers After Hours - in each episode globally renown floral designers, and regionally relevant self proclaimed comedic geniuses, Matthew Lan

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Welcome To The Flowers After Hours Podcast Jun 14, 2021

Guys … for the past few months I’ve been keeping a pretty big secret from you … I’ve been working pretty hard on something which is a little out there for me, but its also something that I hope you’ll love just as much as I do … today … I’m so delighted to share that alongside my good friend, Ma

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Are You Ready To Achieve Your Floral Design Goals? May 12, 2021

I started my flower journey working a Saturday job at a local flower stall, aged just fourteen, to being an award winning floral designer and educator with a world wide online community of flower lovers who I get to connect with every single day. The way in which my floral design journey has un

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Announcing The £1000 Floral Giveaway 2021 Apr 14, 2021

^{The Floral Giveaway might be finished, but your flower journey doesn’t have to be. Explore free tutorials and more here.}

After the year we have all had, we felt strongly that we wanted to focus on something celebratory and exciting, SO, our biggest competition is back from April 14th and you

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Introducing Flower Class Jan 01, 2021

^{Whether you’re just starting out or already running a floral business, Flower Class offers the lessons and coaching you need to take your skills further.}

New Years Day is one of my very favourite days of the whole entire year. Regardless of the perceived success or relative failure of the mon

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Announcing The £1000 Floral Giveaway Aug 01, 2020

^{The Floral Giveaway has now ended but your flower journey doesn’t have to be. Explore free tutorials and more here.}

Happy August!

As you guys know, the past month has been such an incredible time for our team with the launch of our online courses, and to celebrate their success, we wanted to

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Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.