The Cultivate Blog

Ask Marginpar: A Glimpse Behind The Petals

Being a great floral designer is so much more than creating beautiful pieces. Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers!

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

Discover every part of the process from the soil to the packing room.
What makes a great quality flower?
How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

READ THE POST

The Latest from Joseph & Co.

Behind the Scenes of My World Cup Preparations Feb 16, 2025

_{Image - The BFA British Florist Of The Year: Bridal Bouquet inspired by Nottingham Lace}

At times, I'm a greedy person, but not in a bad way - more about the things I want to accomplish, rather than the things I want to own, or posess. Usually I have a lot of goals, but for me, this year, it’s ...

READ ➔

Festive First Steps : A Free Live Training For Beginners Nov 22, 2024

Get Ready for Festive First Steps : A Free Live Training For Beginners

The holiday season is just around the corner, and if you’re anything like me, you’re already dreaming of twinkling lights, cozy gatherings, and spaces filled with floral magic.

But here’s the thing: you don’t have to be a pro...

READ ➔

Joseph Massie : UK Florist Of The Year Oct 08, 2024

Earlier this year you might've heard me I promised to put myself 'out there' a little more ... the result? Well,I entered a competition for the first time in a decade called the UK Florist of the Year ...

And today I get to say, I couldn’t be more delighted to win the UK Florist of the Year competi...

READ ➔

The Doors Are Open ....Welcome to Flower Class May 09, 2024

Exciting News: Flower Class Membership is Now Open!

We are thrilled to announce that the doors to Flower Class are officially open, and not just that—we’re rolling out the red carpet with some fantastic discounts to celebrate! For those who’ve been eagerly waiting, now is your golden opportunity to...

READ ➔

Welcome to Season Three of the Flowers After Hours Podcast May 03, 2024

In the world of floristry and horticulture, there are so many wonderful, earnest, heartfelt podcasts … and this is absolutely not one of them.

LISTEN TO THE FLOWERS AFTER HOURS PODCAST

We're so very excited to announce the come back of Flowers After Hours Season 3, with Episode One - Floristr

...

READ ➔

Introducing First Step Flowers on Youtube Apr 18, 2024

We've got some pretty exciting news to share with you today - we're launching a brand new YouTube series, designed specifically for beginners, entitled 'First Step Flowers'!

If you're eager to explore the world of floristry and you're just starting out on your floral journey, First Step Flowers is ...

READ ➔

ammi visnaga casablanca bowl design created by Joseph Massie

Discovering Marginpar Aug 04, 2023

At Joseph Massie Studio, flowers hold a special place in our hearts; they are not just our business but also the source of our creativity, our passion. Sharing designs and teaching about these beautiful blooms is what we truly love, but equally important is the source of our flowers and the relation...

READ ➔

Flower Class Presents... The Summer Sessions! May 01, 2023

Join us throughout May for the FLOWER CLASS SUMMER SESSIONS, a FREE series of live online sessions dedicated to up-levelling your floristry game.

If you've been a fan of our free Flower Class Sessions each January, you are in for a treat as we're mixing things up. This time around we have an in...

READ ➔

Learn with Joseph in Sydney : Joseph Massie X Pearson’s School Of Floristry Apr 24, 2023

ANNOUNCING: A very special, in person, hands-on teaching opportunity.

Are you filled with a sense of wonder and excitement when you imagine yourself jetting off to Sydney, Australia, one of the most breathtaking cities on earth, to delve into the art of floristry? We are thrilled to announce an in...

READ ➔

1 2 3 4

Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.