The Cultivate Blog

Ask Marginpar: A Glimpse Behind The Petals

Being a great floral designer is so much more than creating beautiful pieces. Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers!

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

Discover every part of the process from the soil to the packing room.
What makes a great quality flower?
How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

READ THE POST

The Latest from Joseph & Co.

On the Road to the World Cup: A Note of Thanks Aug 07, 2025

^{Image - Lobby Arrangement, For a Famous Nottingham Chemist | Heat 3 of the UK Florist of the Year 2024}

^{We're celebrating Joseph at the World Cup with a massive SITE WIDE SALE. 50% OFF your favourite Masterclasses, e-books and Lesson Collection alongside FIVE MONTHS FREE of Flower Class. Discove...}

READ ➔

A Textured Summer Bouquet from Joseph Massie's Flower Class, featuring 'Golden Mustard' roses, Orlaya grandeflora, Tanacetum, and a selection of grasses

The UK School of Floristry Has a New Home - and You’re Invited! May 24, 2025

_{Image - A Textured Summer Bouquet from Flower Class}

^{There’s never been a more exciting time to join The UK School of Floristry. With a brand-new studio, new & refreshed hands-on courses, and several exclusive learning opportunities with Joseph Massie himself, we’re opening our doors to a whole ne...}

READ ➔

Behind the Scenes of My World Cup Preparations Feb 16, 2025

_{Image - The BFA British Florist Of The Year: Bridal Bouquet inspired by Nottingham Lace}

^{Looking to enhance your floral designs, refine your business strategy, or simply find new inspiration? Flower Class has it all. With over 300 lessons, live coaching calls, and a supportive community, I’d love ...}

READ ➔

Joseph Massie : UK Florist Of The Year Oct 08, 2024

^{Why not take a moment to browse my library of free floral resources? They’re all yours to download, keep, and return to whenever you need them.}

Earlier this year you might've heard me I promised to put myself 'out there' a little more ... the result? Well,I entered a competition for the first tim...

READ ➔

The Doors Are Open ....Welcome to Flower Class May 09, 2024

Exciting News: Flower Class Membership is Now Open!

We are thrilled to announce that the doors to Flower Class are officially open, and not just that—we’re rolling out the red carpet with some fantastic discounts to celebrate! For those who’ve been eagerly waiting, now is your golden opportunity to...

READ ➔

Welcome to Season Three of the Flowers After Hours Podcast May 03, 2024

In the world of floristry and horticulture, there are so many wonderful, earnest, heartfelt podcasts … and this is absolutely not one of them.

LISTEN TO THE FLOWERS AFTER HOURS PODCAST

We're so very excited to announce the come back of Flowers After Hours Season 3, with Episode One - Floristr

...

READ ➔

Introducing First Step Flowers on Youtube Apr 18, 2024

We've got some pretty exciting news to share with you today - we're launching a brand new YouTube series, designed specifically for beginners, entitled 'First Step Flowers'!

If you're eager to explore the world of floristry and you're just starting out on your floral journey, First Step Flowers is ...

READ ➔

ammi visnaga casablanca bowl design created by Joseph Massie

Discovering Marginpar Aug 04, 2023

^{If you’ve ever felt unsure about where to begin, First Steps with Flowers was made for you. You’ll gain the skills to start creating with confidence from day one.}

At Joseph Massie Studio, flowers hold a special place in our hearts; they are not just our business but also the source of our creativ...

READ ➔

Flower Class Presents... The Summer Sessions! May 01, 2023

^{Inside Flower Class, you’ll find hundreds of lessons, a supportive community, and coaching designed to help you grow both your skills and your business.}

Join us throughout May for the FLOWER CLASS SUMMER SESSIONS, a FREE series of live online sessions dedicated to up-levelling your floristry game...

READ ➔

1 2 3 4

Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.