The Cultivate Blog
The Latest from Joseph & Co.
Image: Coffee & Cream
There comes a point, I think, in every creative journey when you begin to realise that what you're doing is not simply arranging flowers... you're building something far more substantial than that. You're shaping a way of seeing, a way of choosing, a way of composing, and ul...
Image - The Statement Vase from First Steps with Flowers
In Part One, we explored why clarity, focus, and consistency are essential when it comes to building your presence on social media. We talked about intention, sharing the right kind of work, and how to maintain a consistent brand and tone.
...Image - The Jam Jars from First Steps with Flowers
Social media can feel like a mystery, can’t it? You put something out there, and maybe it gets twenty likes. Maybe it gets two hundred. And you’ve absolutely no idea why.
Instead of shouting into the void and hoping for the best, I’d love to sha...
Image - Blooms in Bronze Arrangement
If the current climate has you feeling uncertain, you’re not alone. Inside the Flower Class membership, I offer steady, practical support to help you weather the ups and downs, alongside 300+ design and business lessons, monthly coaching, and a supportive com...
Image - The Garden Installation from The Installations Masterclass
If developing your own brand of floral installations is on your checklist for this year, you'll want to check out my Installations Masterclass. Take a closer look now, it's packed with All The Good Stuff. Explore, right here.
T...
Image - The Luxury Archway from The Installations MasterclassMasterclass
If developing your own brand of floral installations is on your checklist for this year, you'll want to check out my Installations Masterclass. Take a closer look now, it's packed with All The Good Stuff. Explore, right here...
Recently I've been considering what it is to be a rich florist because there is no doubt in my mind - RICH florists are the best florists - and I want to help you be one.
Here's a spoiler alert!
It's not about the money. Well it is ... and it isn't. Let me explain.
In my mind, a RICH floris...
So you have a strong brand identity,...
Your floral design portfolio is an essential piece to getting yourself out there, booking clients and landing jobs. When curated...
Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?
Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.
Download five essential email templates for :
How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open