The Cultivate Blog
The Latest from Joseph & Co.
Image - On Caladium from Installations Masterclass
Someone asked me recently, after a demonstration, how anyone decides to take on their first installation. Not how you design one. Just how you decide you're ready to try.
It's a good question, because I don't think readiness is really the thing ...
Image - On Hydrangea
At this time of year, hydrangeas are everywhere. Full, generous stems, wonderful texture, and quantities of them, all because they happen to be growing right now. I find myself drawn to them every July, and rather than fighting that instinct, I've learned it's usually worth f...
Image - On Grasses from The Installations Masterclass
Have you ever finished a floral design, stepped back from it and known that something just isn’t quite right, without being able to put your finger on exactly what it is?
The flowers might be beautiful, the colour palette could be everything ...
Image - The Garden Under Glass Wedding Installation
It’s story time, welcome.
A few years ago, a wedding planner approached me with a rather extraordinary brief.
The couple were planning a very large wedding inside a custom-built glass marquee, set within the old walls of a crumbling castle and s...
Image - The Garden Installation from The Installations Masterclass
Installations might be known for turning heads, but they can do something even more valuable - they can boost your profits.
Too often, I see designers holding back from pursuing installation work because they feel overwhelmed....
Image - The Contemporary Hydrangea Installation from The Installations Masterclass
There’s something about a brilliant installation that’s hard to ignore. A floral cloud hovering above a long table. A grand archway tumbling with blooms. A window filled with colour, shape and movement that makes ...
Image - The Garden Installation from The Installations Masterclass
If developing your own brand of floral installations is on your checklist for this year, you'll want to check out my Installations Masterclass. Take a closer look now, it's packed with All The Good Stuff. Explore, right here.
T...
Image - The Luxury Archway from The Installations MasterclassMasterclass
If developing your own brand of floral installations is on your checklist for this year, you'll want to check out my Installations Masterclass. Take a closer look now, it's packed with All The Good Stuff. Explore, right here...
Image - The Cloud Installation from The Installations Masterclass
Looking to enhance your floral designs, refine your business strategy, or simply find new inspiration? Flower Class has it all. With over 300 lessons, live coaching calls, and a supportive community, I’d love to have you with us. C...
Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?
Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.
Download five essential email templates for :
How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open