The Cultivate Blog

Ask Marginpar: A Glimpse Behind The Petals

Being a great floral designer is so much more than creating beautiful pieces. Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers!

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

Discover every part of the process from the soil to the packing room.
What makes a great quality flower?
How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

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The Latest from Joseph & Co.

Learn with Joseph in Sydney : Joseph Massie X Pearson’s School Of Floristry Apr 24, 2023

ANNOUNCING: A very special, in person, hands-on teaching opportunity.

Are you filled with a sense of wonder and excitement when you imagine yourself jetting off to Sydney, Australia, one of the most breathtaking cities on earth, to delve into the art of floristry? We are thrilled to announce an in...

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The Wedding Masterclass : Fancy a sneak peek? Apr 06, 2023

^{Weddings are one of the most rewarding parts of floristry. Inside the Wedding Masterclass, you’ll learn how to create unforgettable designs, manage clients with ease, and build a profitable wedding business.}

Happy Friday.

Today is an incredibly exciting day - we have something very special, and ...

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The Wedding Masterclass Returns Mar 31, 2023

Last year, you might remember that we announced the launch of The Wedding Masterclass? Well, this April, it's back and it's even better than ever.

The return of The Wedding Masterclass sees Joseph lead six brand new and breathtaking hands-on design projects that are sure to take your wedding busine...

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The Best Flowers For... A Joseph Massie design featuring a beautiful pink design

'The Best Flowers For....' A Brand New Flower Guide, Just For You Feb 17, 2023

Happy Friday!

January seems to come and go so quickly and after the craziness of what seems to be a million red roses coming and going through the doors for St. Valentines Day, before you know it, it's almost Spring!

As this fresh new season approaches it brings with it some of our most cherished...

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Learn with me in Barcelona : Joseph Massie X Escola Disseny Floral de Barcelona Jan 23, 2023

^{At The UK School of Floristry, our hands-on courses are designed to give you the skills and confidence to thrive with flowers. Whether you’re just starting out or looking to elevate your professional practice, our Manchester studio is the perfect place to learn, create, and grow.}

ANNOUNCING: A ve...

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Flower Class Sessions: Back for 2023 Jan 02, 2023

^{Floristry is a journey, and with Flower Class you’ll have expert guidance, creative inspiration, and practical business tools every step of the way.}

Happy New Year!

We hope this new year finds you resting and reenergising - buttttt if you're anything like us, well you'll be already be plotting...

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Joseph Massie x Marginpar : The Preview Dec 19, 2022

^{Before we dive in, I’d love to share something with you. On our Free Floral Resources page, you’ll find a collection of tools designed to help you strengthen your skills, grow your business, and live a creative, fulfilled life. Please help yourself to as many as you like - they’re all entirely c}...

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Joseph Massie x Marginpar : The Top Ten Floral Trends of 2023 Nov 25, 2022

^{If you’re passionate about flowers, I’ve put together a library of free floral resources just for you. Inside you’ll find guides, lessons, and tools to help you deepen your craft and build your business. They’re yours to explore at your own pace, with lifetime access, completely free.}

Happy Frida...

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Peek The Weddings Masterclass Trailer! Nov 10, 2022

Today I’m so delighted to be sharing something so exciting with you! It’s here : THE WEDDINGS MASTERCLASS TRAILER !

I’m so delighted to share with you a sneak peak into my brand new masterclass - it has been such a labour of love and I couldn’t be more excited to be sharing it with you!

The We

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Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.