The Cultivate Blog

Ask Marginpar: A Glimpse Behind The Petals

Being a great floral designer is so much more than creating beautiful pieces. Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers!

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

Discover every part of the process from the soil to the packing room.
What makes a great quality flower?
How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

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The Latest from Joseph & Co.

How To : Make Beautiful Cymbidum Orchid Bouquets Sep 01, 2022

Happy Thursday!

Today we are diving into Orchid Bouquets: How To Make Beautiful Bouquets With Cymbidium Orchids.

Cymbidium orchids are one of those blooms that demand to be the star of the show. They are the perfect choice for creating luxury style, contemporary, commercial designs. With a myr

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Joseph Massie How To: Work With Agra Wool sustainability

How To: Work With Agra Wool Jul 28, 2022

Happy Thursday!

Today we are diving into How To Work With Agra Wool

Now you may be thinking what on earth even is agra wool? AND why is Joseph telling me that I need to know about it?

Well let me tell you.

When I started out, floral foam was king. If you wanted a structure to design with and

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Flower Class Online Flower Courses Joseph Massie Learn Floristry Learn Floral Design

How To : Create Light, Airy, Bouquets Jul 21, 2022

^{I’ve created a collection of free floral resources to support your journey with flowers. From practical guides to inspiring lessons, you’ll find everything you need to build your skills and grow your business. They’re completely free, and you’ll have lifetime access to every single one.}

Happy

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Joseph Massie Dahlia Tablescape with Candles

The Re-Textured Tablescape Sep 15, 2021

^{This tutorial is just one example of how a few clever mechanics and some thoughtful styling can transform a table. In The Centrepiece Masterclass, I take you further, teaching you how to design, scale, and adapt centrepieces for any space or occasion, with step by step guidance to help you maste}...

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The One Bouquet Technique That Will Change Your Life Sep 10, 2021

^{Of course, bouquets are only one piece of the puzzle when it comes to weddings. If you’d like to explore the full spectrum of skills that go into creating unforgettable celebrations, from bouquets and buttonholes to centrepieces and installations, The Wedding Masterclass is where I share it all.}

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Joseph Massie How to Make Fine Wired Units

How to Make Fine Wired Units Jun 11, 2021

Happy Friday! We hope you’re well and are having the best week!

Over the past few months we have been on a mission to add as much positivity and value as possible to our Flower Class Members, our students, and our clients. We’ve launched our £1K Floral Giveaway, our free Floral Design Mini Cour...

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Quicksand-roses-reflexed-to-create-romantic-dynamic-shape

How to Reflex Roses Jun 06, 2021

^{Welcome to one of our many free tutorials, designed to help you grow your skills, confidence and creativity with flowers. If you enjoy this project, you’ll find plenty more just like it - from step-by-step designs to inspiring guides and seasonal ideas - all available for free. Explore the full coll}...

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An Introduction to Analogous Colour Theory - Free Tutorial Jun 05, 2021

Happy June!

As you guys know, over the past few months we have been on a mission to add as much positivity and value as possible to our Flower Class Members, our students, and our clients. We’ve launched our £1K Floral Giveaway, our free Floral Design Mini Course, and a series of helpful

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Free Tutorial - An Introduction to Fine Wiring Selection of Wired Flowers

Free Tutorial - An Introduction to Fine Wiring May 27, 2021

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Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.