The Cultivate Blog

Ask Marginpar: A Glimpse Behind The Petals

Being a great floral designer is so much more than creating beautiful pieces. Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers!

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

Discover every part of the process from the soil to the packing room.
What makes a great quality flower?
How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

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The Latest from Joseph & Co.

Joseph Massie x Marginpar : The Top Ten Floral Trends of 2023 Nov 25, 2022

^{If you’re passionate about flowers, I’ve put together a library of free floral resources just for you. Inside you’ll find guides, lessons, and tools to help you deepen your craft and build your business. They’re yours to explore at your own pace, with lifetime access, completely free.}

Happy Frida...

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Peek The Weddings Masterclass Trailer! Nov 10, 2022

Today I’m so delighted to be sharing something so exciting with you! It’s here : THE WEDDINGS MASTERCLASS TRAILER !

I’m so delighted to share with you a sneak peak into my brand new masterclass - it has been such a labour of love and I couldn’t be more excited to be sharing it with you!

The We

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Introducing: The Wedding Masterclass Nov 04, 2022

INTRODUCING

THE WEDDING MASTERCLASS

Launching November 21st

I HAVE THE MOST EXCITING NEWS TO SHARE WITH YOU!

After being asked for YEARS to share my secrets to my wedding business, I'm delighted to be able to share this goodness with you - in the hope that this will help you TRANSFORM your s

...

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Free Gift : Five Essential Email Templates For Every Florist Oct 04, 2022

Ever wish someone would write all of your emails for you so that you can get back to focusing on the things you love…

Like Flowers and great Floral Design?

It sure would make things easier, free up a tonne of time and make things flow a little better wouldn't it!

That's where this brand new F...

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Joseph Massie From Passion To Profit - Our Free Course has Arrived

From Passion To Profit - Our Free Course has Arrived Aug 26, 2022

^{This blog was first published in 2022 and although the free course mentioned here is no longer available, we’ve created plenty of other free floral resources for you to enjoy. From guides to lessons and practical tools, they’re all designed to help you grow your skills and your business.}

Toda

...

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The $1000 Floral Giveaway Returns Jul 22, 2022

^{The Floral Giveaway has now ended but your flower journey doesn’t have to be. Explore free tutorials and more here.}

It’s Back!

The $1000 Floral Giveaway returns.

This is your chance to WIN $1000 to spend on floral education with us.

That's $1000 worth of online courses, e-books and Flower

...

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Flower Class Online Courses Joseph Massie Learn Floristry Learn Floral Design

Joseph Massie x North Carolina Museum of Art Mar 07, 2022

^{If you’re ready to take your floristry further, The UK School of Floristry is here to help. With hands-on courses designed for beginners through to professionals, our Manchester based studio is a space to learn new skills, refine your craft, and build the career you want in flowers}

It’s been

...

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Introducing The Flower Class Sessions 2022 Jan 03, 2022

^{If you want to sharpen your floristry techniques and build confidence in your designs, Flower Class gives you step-by-step lessons and resources you can put into practice right away.}

BEGIN YOUR YEAR RIGHT, WITH YOUR END GOALS IN SIGHT.

Welcome to The Flower Class Sessions 2022

Your free sev

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Joseph Massie Introducing The Floral Installations Course

Introducing The Installations Masterclass Nov 23, 2021

THE FLORAL INSTALLATIONS MASTERCLASS HAS ARRIVED!

Have you ever looked at a floral design suspended in the air and wondered how is that even possible? Thought, that’s incredible, but there’s no way I could do that? Worried, I don’t even know where to begin? … But wished to be able to!

...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.