The Cultivate Blog

 

Ask Marginpar: A Glimpse Behind The Petals  

Being a great floral designer is so much more than creating beautiful pieces.  Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers! 

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

  • Discover every part of the process from the soil to the packing room.
  • What makes a great quality flower?
  • How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

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The Latest from Joseph & Co.
The Easiest Way to Sell Installations (Or Anything for That Matter) Apr 22, 2025

Image - The Luxury Archway from The Installations MasterclassMasterclass


If developing your own brand of floral installations is on your checklist for this year, you'll want to check out my Installations Masterclass.  I'm offering 50% OFF plus eight bonuses worth over $1400 until May 4th. Take a ...

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3 Ways to Unlock a Big Payday as a Florist Apr 16, 2025

There are so many wonderful things about building a life with flowers.

The creativity.  The beauty.  The fulfilment.

Not to mention the special moments we get to be part of; weddings, celebrations, seasonal installations.  It’s no wonder we fall in love with floral design.

But the truth is…
A thr...

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Scented Spring Favourites Jan 28, 2025

Image - The Natural Branch Tablescape (With Natural Branches) Taken from Flower Class Professional


 

There’s something super refreshing about a new year, isn’t there? It’s a time for reflection, a bit of rest, and a chance to look ahead. It’s like being given a fresh notebook, full of possibilit...

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Seasonal Styling: The Mini Pumpkin Arrangement Oct 18, 2024

Autumn is the season of transformation, not just in nature, but in our homes too. The crisp air, vibrant colours, and abundance of seasonal blooms offer the perfect inspiration for creating floral designs that bring warmth and charm to any space.

In our latest First Steps Flowers video, we dive int...

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Florist Secrets : Extending the Life of Your Flowers Aug 30, 2024

In my 20 years of floristry experience, I’ve learned a thing or two about keeping blooms looking their best for longer. There’s nothing quite like the joy of bringing fresh flowers into your home - their vibrant colours and delightful fragrances instantly add a touch of elegance to any space. But, a...

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The Doors Are Open ....Welcome to Flower Class May 09, 2024

Exciting News: Flower Class Membership is Now Open!

We are thrilled to announce that the doors to Flower Class are officially open, and not just that—we’re rolling out the red carpet with some fantastic discounts to celebrate! For those who’ve been eagerly waiting, now is your golden opportunity to...

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3 Ways To Scale Sustainably Apr 15, 2024

Here at the Joseph Massie Studio, we have always dreamed bigger, gone for bigger and achieved bigger.  And our passion for sustainability has helped us do all of that just a little better too.  

If you struggle with GOING BIG - If you'r fearful of installations : luxe archways, floral clouds, garde...

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Free Live Training – Installations : Big Impact, Bigger Profits Apr 07, 2024

Ready to make your mark?  When floral designers ask us what one thing can they do to stand out in the crowd, we always have one piece of advice... Master Floral Installations! 

We're talking sweeps and cascades of tumbling blooms transforming something classic into the unexpected.  Sustainable stru...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ...  LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.

Download five essential email templates for :

How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open