The Cultivate Blog
The Latest from Joseph & Co.
Image - On Grasses from The Installations Masterclass
Have you ever finished a floral design, stepped back from it and known that something just isn’t quite right, without being able to put your finger on exactly what it is?
The flowers might be beautiful, the colour palette could be everything ...
Image - The Cloud Installation
What if this autumn became the moment you gave your floral work more space, more ambition and more direction?
This autumn, Joseph Massie is bringing three new hands on intensives to UK School of Floristry in Manchester, each built around a part of the business he k...
Video - The Flower Class Preview
Today is a very special moment for Flower Class.
And for you.
The Flower Class membership has always been about ongoing support and meaningful growth.
A place to deepen your skills, refine your craft, and build a floral business that feels aligned, confident, and...
Image - A Textured Summer Bouquet from Flower Class
There’s never been a more exciting time to join The UK School of Floristry. With a brand-new studio, new & refreshed hands-on courses, and several exclusive learning opportunities with Joseph Massie himself, we’re opening our doors to a whole ne...
Image - The Luxury Archway from The Installations MasterclassMasterclass
If developing your own brand of floral installations is on your checklist for this year, you'll want to check out my Installations Masterclass. Take a closer look now, it's packed with All The Good Stuff. Explore, right here...
Image - The Cloud Installation from The Installations Masterclass
Looking to enhance your floral designs, refine your business strategy, or simply find new inspiration? Flower Class has it all. With over 300 lessons, live coaching calls, and a supportive community, I’d love to have you with us. C...
Image - The Natural Branch Tablescape (With Natural Branches) Taken from Flower Class Professional
Whether you're fine-tuning your designs or learning to run your own business, Flower Class is your gateway to floral success. With new lessons each month and live coaching, I’m excited to help you o...
Image - The mini Pumpkin Arrangement
Autumn is the season of transformation, not just in nature, but in our homes too. The crisp air, vibrant colours, and abundance of seasonal blooms offer the perfect inspiration for creating floral designs that bring warmth and charm to any space.
In our lates...
In my 20 years of floristry experience, I’ve learned a thing or two about keeping blooms looking their best for longer. There’s nothing quite like the joy of bringing fresh flowers into your home - their vibrant colours and delightful fragrances instantly add a touch of elegance to any space. But...
Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?
Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.
Download five essential email templates for :
How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open