The Cultivate Blog

Ask Marginpar: A Glimpse Behind The Petals

Being a great floral designer is so much more than creating beautiful pieces. Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers!

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

Discover every part of the process from the soil to the packing room.
What makes a great quality flower?
How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

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The Latest from Joseph & Co.

Building Your Business From The Flower Class Summer Sessions With Matthew Landers May 29, 2023

This May, Flower Class is coming to you live with FOUR incredible FREE live sessions featuring guest industry experts and one unmissable live finale with Joseph Massie. You are invited to join us for The Flower Class Summer Sessions. Flower lovers from around the world are coming together to learn...

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Five Reasons Weddings Are a Great Addition To Your Floristry Business Apr 14, 2023

As we get ready to release our eagerly anticipated Wedding Masterclass out into the world, we're taking a closer look at just why we're so wedding obsessed. It's no secret that here at the Joseph Massie Studio, we love a good romance story. And we're here to tell you that turning your affections t...

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Seven Ideas to Maximise Your Valentine Sales Feb 12, 2023

VALENTINE'S DAY – That illustrious date in every floral designer's calendar that beholds the humble red rose!

You might be in love with love, or perhaps you are already panicking about keeping up with the demand. Whatever your feelings on the holiday, there's no denying that this day, dedicated to...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.