The Cultivate Blog

Ask Marginpar: A Glimpse Behind The Petals

Being a great floral designer is so much more than creating beautiful pieces. Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers!

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

Discover every part of the process from the soil to the packing room.
What makes a great quality flower?
How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

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The Latest from Joseph & Co.

Luxury floral arch installation with white hydrangeas, blush roses, and greenery from The Installations Masterclass by Joseph Massie – perfect for weddings, ceremonies, and high-end floral design inspiration.

The Easiest Way to Sell Installations (Or Anything for That Matter) Apr 22, 2025

_{Image - The Luxury Archway from The Installations MasterclassMasterclass}

_{If developing your own brand of floral installations is on your checklist for this year, you'll want to check out my Installations Masterclass. Take a closer look now, it's packed with All The Good Stuff. Explore, right here...}

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3 Ways to Unlock a Big Payday as a Florist Apr 16, 2025

_{Image - The Cloud Installation from The Installations Masterclass}

^{Looking to enhance your floral designs, refine your business strategy, or simply find new inspiration? Flower Class has it all. With over 300 lessons, live coaching calls, and a supportive community, I’d love to have you with us. C...}

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Welcome to Season Three of the Flowers After Hours Podcast May 03, 2024

In the world of floristry and horticulture, there are so many wonderful, earnest, heartfelt podcasts … and this is absolutely not one of them.

LISTEN TO THE FLOWERS AFTER HOURS PODCAST

We're so very excited to announce the come back of Flowers After Hours Season 3, with Episode One - Floristr

...

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Five Marketing Tips For Wedding Florists Feb 22, 2024

So you’ve made the decision to enter the lucrative world of wedding floristry and taken your first steps towards specialist wedding floristry training within The Wedding Masterclass. But now that you have the floral design know-how, how do you get your creative talents and floral design skills i...

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FREE: The Going Green Challenge; Cultivate a Sustainable Floral Business Dec 31, 2023

Welcome To The Going Green Challenge – A Flower Class Exclusive.

Begin your Flower Class journey today with a free 7 day trial*.

Already experienced a free trial but aren't currently a Flower Class member? - We'd love to welcome you back with a monthly or annual membership.

This January you ar...

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How to be a RICH florist; Begin Your Journey For Free Oct 27, 2023

Recently I've been considering what it is to be a rich florist because there is no doubt in my mind - RICH florists are the best florists - and I want to help you be one.

Here's a spoiler alert!

It's not about the money. Well it is ... and it isn't. Let me explain.

In my mind, a RICH floris...

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Flower SEO : How to Improve Your Google Ranking Jul 10, 2023

^{Join the Flower Class Membership and gain instant access to 300+ game changing floral design classes, business strategies and personal coaching, and discover the skills, knowledge and community, to help you create the floral business and career of your dreams.}

So you have a strong brand identity,...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.