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Weddings, are not just events—they are reflections, expressions and a collection of moments utterly bespoke and personal to the people involved.  As we step further into 2025, the world of wedding floristry is brimming with possibility, inviting florists to push boundaries, em...

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Spring is the season of floral awakening—the time when gardens stretch, unfurl, and burst into life after the quiet hush of winter. Meanwhile, for us wedding minded floral designers, it offers us an exquisite palette of blooms, brimming...

So you’ve made the decision to enter the lucrative world of wedding floristry and taken your first steps towards specialist wedding floristry training within The Wedding Masterclass.  But now that you have the floral design know-how, how do you get your creative talents and floral design skills in f...

And why you should!

Couples have moodboards filled with scenes of their ideal wedding day.  Organised by theme, colour, style and season the possibilities are endless.  We all know couples have a dream flower filled scenario in their mind, but as their potential ideal wedding florist, have you take...

Ok - so, this *might* be controversial ...

Our best selling sustainable Wedding Masterclass uses mostly imported flowers.  Are we misrepresenting it? Using a buzz word to drive sales? Hoping to appeal to the audience and be seen as a brand fighting the good fight? ... Or are we doing the best we ca...

As we get ready to release our eagerly anticipated Wedding Masterclass out into the world, we're taking a closer look at just why we're so wedding obsessed.  It's no secret that here at the Joseph Massie Studio, we love a good romance story.  And we're here to tell you that turning your affections t...

With the busy Spring & Summer Wedding season about to begin, we wanted to lighten your stress load and give you one less thing to worry about.  One of the highlights of creating wedding florals is that there is a natural opportunity to work with the best blooms of each season, but what exactly is lo...

Last year, you might remember that we announced the launch of The Wedding Masterclass? Well, this April, it's back and it's even better than ever.

The return of The Wedding Masterclass sees Joseph lead six brand new and breathtaking hands-on design projects that are sure to take your wedding busine...

When clients L & T came to us dreaming of a wedding epitomising femininity, softness and gentleness we knew we could deliver their vision above and beyond their expectations, for their wedding date was a Spring one, and this is the perfect time of year for these qualities in a flower.  Through flowe...