The Cultivate Blog

The Latest from Joseph & Co.

7 Steps To Build Your Floral Design Portfolio Jun 27, 2023

^{Everyone starts somewhere. First Steps with Flowers gives you the foundations you need, with step-by-step lessons that make working with flowers joyful and achievable.}

Your floral design portfolio is an essential piece to getting yourself out there, booking clients and landing jobs. When curated...

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Building Your Business From The Flower Class Summer Sessions With Matthew Landers May 29, 2023

^{Great floristry isn’t just about creativity, it’s about efficiency too. Inside Flower Class, you’ll learn the systems and techniques that make both your flowers and your business thrive.}

This May, Flower Class is coming to you live with FOUR incredible FREE live sessions featuring guest industry ...

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Developing Your Signature Style From The Flower Class Summer Sessions With Hanneke Frankema May 24, 2023

^{The more techniques you know, the more confident you’ll feel in your work. That’s exactly what Flower Class is here to give you.}

This May, Flower Class is coming to you live with FOUR incredible FREE live sessions featuring guest industry experts and one unmissable live finale with Joseph Massie....

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Flower Class Presents... The Summer Sessions! May 01, 2023

^{Inside Flower Class, you’ll find hundreds of lessons, a supportive community, and coaching designed to help you grow both your skills and your business.}

Join us throughout May for the FLOWER CLASS SUMMER SESSIONS, a FREE series of live online sessions dedicated to up-levelling your floristry game...

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How To Become a Professional Florist Mar 07, 2023

^{If you’re at the very beginning of your floral journey, my online course First Steps with Flowers is the perfect place to start. With guided projects, expert tips, and the freedom to experiment, it gives you the confidence to begin building your skills from day one. You don’t need experience, just c...}

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Orchid Centrepieces : How To Create Three Different Centrepieces using Cymbidium Orchids Nov 17, 2022

Happy Thursday!

Today we are diving into Orchid Centrepieces: How To Create Three Different Centrepieces using Cymbidium Orchids.

Cymbidium orchids are one of those blooms that like to do the talking. They are the perfect choice for creating Simple, Stylish and Spectacular designs. In this tut

...

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Joseph Massie Fine Wiring Wedding Designs

How To Wire A Rose; Fine Wiring For Wedding Designs Sep 23, 2022

Happy Friday!

Today we are diving into How To Wire A Rose; Fine Wiring For Wedding Designs.

Now that wedding season is cooling off, it's the perfect time to head back to basics and brush up on those fundamental skills. This may not seem like the showiest, sexiest, exciting lesson to dive into,

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How To : Make Beautiful Cymbidum Orchid Bouquets Sep 01, 2022

Happy Thursday!

Today we are diving into Orchid Bouquets: How To Make Beautiful Bouquets With Cymbidium Orchids.

Cymbidium orchids are one of those blooms that demand to be the star of the show. They are the perfect choice for creating luxury style, contemporary, commercial designs. With a myr

...

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Flower Class Online Flower Courses Joseph Massie Learn Floristry Learn Floral Design

How To : Create Light, Airy, Bouquets Jul 21, 2022

^{I’ve created a collection of free floral resources to support your journey with flowers. From practical guides to inspiring lessons, you’ll find everything you need to build your skills and grow your business. They’re completely free, and you’ll have lifetime access to every single one.}

Happy

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Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.