The Cultivate Blog

 

Ask Marginpar: A Glimpse Behind The Petals  

Being a great floral designer is so much more than creating beautiful pieces.  Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers! 

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

  • Discover every part of the process from the soil to the packing room.
  • What makes a great quality flower?
  • How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

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Floristry in Flux: Navigating Tariffs, Price Hikes and the Unexpected May 09, 2025

Image - Blooms in Bronze Arrangement 


If the current climate has you feeling uncertain, you’re not alone. Inside the Flower Class membership, I offer steady, practical support to help you weather the ups and downs, alongside 300+ design and business lessons, monthly coaching, and a supportive com...

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Taking Centre Stage : Unleashing the hidden potential of floral installations Apr 28, 2025

Image - The Garden Installation from The Installations Masterclass


If developing your own brand of floral installations is on your checklist for this year, you'll want to check out my Installations Masterclass. Take a closer look now, it's packed with All The Good Stuff. Explore, right here.


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The Easiest Way to Sell Installations (Or Anything for That Matter) Apr 22, 2025

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3 Ways to Unlock a Big Payday as a Florist Apr 16, 2025

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Looking to enhance your floral designs, refine your business strategy, or simply find new inspiration? Flower Class has it all. With over 300 lessons, live coaching calls, and a supportive community, I’d love to have you with us. C...

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Aligned + Authentic: Thoughts on Bringing Floral Installations to Life Apr 14, 2025

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If developing your own brand of floral installations is on your checklist for this year, you'll want to check out my Installations Masterclass. Take a closer look now, it's packed with All The Good Stuff. Explore, right here.


Let’s begin, ...

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Introducing the Lesson Collections Mar 28, 2025

Image - A Radicchio Banquet from Flower Class: Professional


There are few things I love more than teaching floristry—the art, the craft, the magic of flowers—and today, I’m beyond thrilled to introduce something truly special: The Lesson Collections.


Each of my six Lesson Collections are gorge...

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Wedding Trends 2025 : Joseph’s Predictions, Hopes & Wants Feb 27, 2025

Image - Buttonholes


Want to elevate your floral skills and grow your business? Flower Class is the perfect space for you. With over 300 lessons, live coaching, and tailored support, I’d love to help you make the most of your floral journey. Join us here.


Weddings, are not just events—they are ...

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Favourite Flowers for Spring Weddings Feb 19, 2025

Image - A Luxury Bridal Bouquet from The Wedding Masterclass


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Behind the Scenes of My World Cup Preparations Feb 16, 2025

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Ever wish someone would write all your emails for you so that you can get back to the things you love ...  LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.

Download five essential email templates for :

How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open