The Cultivate Blog

 

Ask Marginpar: A Glimpse Behind The Petals  

Being a great floral designer is so much more than creating beautiful pieces.  Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers! 

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

  • Discover every part of the process from the soil to the packing room.
  • What makes a great quality flower?
  • How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

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'The Flower Recipe Guide' A New Free Download Just For You. Aug 21, 2023

Want to know how to create the perfect flower recipe for your next floral design, but don't know where to begin? 

We hear you!  This community has been asking for a free resource to help you create flower recipes for your own floral design creations.  And so, we have created a brand new free downlo...

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Ask Marginpar: A Glimpse Behind The Petals. Aug 11, 2023

We are flower and education obsessed here at Learn Joseph Massie, and understand that great floral design begins with great flowers.  So when one of our favourite flower growers offers the opportunity for us to learn more about their blooms and just what it takes to produce such wonderful quality st...

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Discovering Marginpar Aug 04, 2023

At Joseph Massie Studio, flowers hold a special place in our hearts; they are not just our business but also the source of our creativity, our passion. Sharing designs and teaching about these beautiful blooms is what we truly love, but equally important is the source of our flowers and the relation...

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Announcing : The Centrepiece Masterclass & Your Free Preview Jul 25, 2023

Summer, the Season of abundance, is officially in full swing and boy do I  have an abundance of good news for you. The brand new Centrepiece Masterclass drops in just one week's time on July 31st.  And let me tell you, this is not your average masterclass.  

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Flower SEO : How to Improve Your Google Ranking Jul 10, 2023

So you have a strong brand identity, clear vision of your offerings and exceptional customer service, but how exactly do you get more eyes on your business?

Growing and expanding your business is something we focus on time and time again within our online membership Flower Class.  Just how do we ge...

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7 Steps To Build Your Floral Design Portfolio Jun 27, 2023

Your floral design portfolio is an essential piece to getting yourself out there, booking clients and landing jobs.  When curated well, your portfolio can represent your skills, style, and creativity to help you land new clients and showcase your work to the world.

In this blog post, we'll give you...

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Building Your Business From The Flower Class Summer Sessions With Matthew Landers May 29, 2023

This May, Flower Class is coming to you live with FOUR incredible FREE live sessions featuring guest industry experts and one unmissable live finale with Joseph Massie.  You are invited to join us for The Flower Class Summer Sessions.  Flower lovers from around the world are coming together to learn...

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Developing Your Signature Style From The Flower Class Summer Sessions With Hanneke Frankema May 24, 2023

This May, Flower Class is coming to you live with FOUR incredible FREE live sessions featuring guest industry experts and one unmissable live finale with Joseph Massie.  You are invited to join us for The Flower Class Summer Sessions.  Flower lovers from around the world are coming together to learn...

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Three Great Takeaways From The Flower Class Summer Sessions with Tobey Nelson May 19, 2023

This May, Flower Class is coming to you live with FOUR incredible FREE live sessions featuring guest industry experts and one unmissable live finale with Joseph Massie.  You are invited to join us for The Flower Class Summer Sessions.  Flower lovers from around the world are coming together to learn...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ...  LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.

Download five essential email templates for :

How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open