The Cultivate Blog

 

Ask Marginpar: A Glimpse Behind The Petals  

Being a great floral designer is so much more than creating beautiful pieces.  Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers! 

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

  • Discover every part of the process from the soil to the packing room.
  • What makes a great quality flower?
  • How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

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The Latest from Joseph & Co.
How To : Make Beautiful Cymbidum Orchid Bouquets Sep 01, 2022

Happy Thursday!

Today we are diving into Orchid Bouquets: How To Make Beautiful Bouquets With Cymbidium Orchids.

Cymbidium orchids are one of those blooms that demand to be the star of the show. They are the perfect choice for creating luxury style, contemporary, commercial designs. With a myr

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Joseph x Slow Flowers Flower Podcast Aug 29, 2022

At JosephMassie.com we LOVE connecting with fellow flower lovers around the world with a brand new podcast episode, and today we’re delighted to share with you an exclusive new episode of Joseph appearing on The Slow Flowers Podcast

The Slow Flowers Podcast is the award-winning, long-runnin

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From Passion To Profit - Our Free Course has Arrived Aug 26, 2022

Today I'm releasing something really special - I've created a brand new free course, entirely focused on taking your passions, and turning them into profit.

 I turned my passion for floral design into a 7 figure global business and I believe that your life too should be full of creativity and p

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Floral Installations : My Personal Tool Kit Aug 18, 2022

Happy Thursday!

Today we are diving into Floral Installations: My Personal Toolkit

Each and every floral design requires its own set of tools and techniques to create. This is especially important in the world of floral installations because these are the designs where the stakes are bigger.

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Floral Installation Hacks: My Top Ten Waterless Flowers Aug 04, 2022

Happy Thursday!

Today we are diving into Floral Installation Hacks: My Top Ten Waterless Flowers.

Now I love creating floral installations, these are the designs that make me feel proud! But floral installations can be really hard work work.

One of the biggest challenges I hear students worry

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Joseph x Team Flower Podcast Jul 29, 2022

At JosephMassie.com we LOVE nothing more than a brand new podcast episode, and today we’re delighted to share with you an exclusive new episode of Joseph appearing on Team Flower Podcast. At Team Flower, their mission is to connect and empower flower lovers with lifelong, global community, supp

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How To: Work With Agra Wool Jul 28, 2022

Happy Thursday!

Today we are diving into How To Work With Agra Wool

Now you may be thinking what on earth even is agra wool? AND why is Joseph telling me that I need to know about it?

Well let me tell you.

When I started out, floral foam was king. If you wanted a structure to design with and

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The $1000 Floral Giveaway Returns Jul 22, 2022

It’s Back!

The $1000 Floral Giveaway returns.

This is your chance to WIN $1000 to spend on floral education with us.

That's $1000 worth of online courses, e-books and Flower Class membership up for grabs for one lucky winner. 

And the really exciting part? 

In line with our teaching philoso

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How To : Create Light, Airy, Bouquets Jul 21, 2022

Happy Thursday!

Today we are diving into How To Create, Light, Airy, Bouquets.

Believe me when I say that bouquets don’t have to be tricky or difficult to make. They don’t need to be stressful, your arms don’t have to ache, your hands aren’t too small and you don’t have to waste time and money

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Ever wish someone would write all your emails for you so that you can get back to the things you love ...  LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.

Download five essential email templates for :

How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open