The Cultivate Blog



Ask Marginpar: A Glimpse Behind The Petals Â
Being a great floral designer is so much more than creating beautiful pieces. Â Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.
"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers!Â
Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.
- Discover every part of the process from the soil to the packing room.
- What makes a great quality flower?
- How placing people at the heart of growing benefits the stems you get to design with.
Get ready to learn, be inspired, and experience the beauty of flowers like never before.
READ THE POSTThe Latest from Joseph & Co.
Happy Thursday!
Today we are diving into Floral Installation Hacks: My Top Ten Waterless Flowers.
Now I love creating floral installations, these are the designs that make me feel proud! But floral installations can be really hard work work.
One of the biggest challenges I hear students worry
...At JosephMassie.com we LOVE nothing more than a brand new podcast episode, and today we’re delighted to share with you an exclusive new episode of Joseph appearing on Team Flower Podcast. At Team Flower, their mission is to connect and empower flower lovers with lifelong, global community, supp
...Happy Thursday!
Today we are diving into How To Work With Agra Wool
Now you may be thinking what on earth even is agra wool? AND why is Joseph telling me that I need to know about it?
Well let me tell you.
When I started out, floral foam was king. If you wanted a structure to design with and
...It’s Back!
The $1000 Floral Giveaway returns.
This is your chance to WIN $1000 to spend on floral education with us.
That's $1000 worth of online courses, e-books and Flower Class membership up for grabs for one lucky winner.Â
And the really exciting part?Â
In line with our teaching philoso
...Happy Thursday!
Today we are diving into How To Create, Light, Airy, Bouquets.
Believe me when I say that bouquets don’t have to be tricky or difficult to make. They don’t need to be stressful, your arms don’t have to ache, your hands aren’t too small and you don’t have to waste time and money
...It’s been a good few years since I’ve been able to share some news like this!
This March, I am delighted to announce a project with the prestigious North Carolina Museum of Art - I am heading States side once again, as I exhibit as their guest at the floral fundraiser, Art In Bloom, presented b
...BEGIN YOUR YEAR RIGHT, WITH YOUR END GOALS IN SIGHT.
Welcome to The Flower Class Sessions 2022
Your free seven part floral design journey with Joseph Massie, introducing you to the tuition, knowledge, skills and community full of support, to enable you to take control of your career, craft a s
...There are no two ways about it – installations are their own special type of BIG magic. They’ve helped me to transform my business, enabling me to book high profile destination weddings, elevate my brand to sit alongside my dream clients and collaborators, and literally book thousands and thousa
...THE FLORAL INSTALLATIONS COURSE HAS ARRIVED!
Have you ever looked at a floral design suspended in the air and wondered how is that even possible?  Thought, that’s incredible, but there’s no way I could do that? Worried, I don’t even know where to begin? … But wished to be able to!
Then l
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Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?
Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.
Download five essential email templates for :
How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open