So you’ve made the decision to enter the lucrative world of wedding floristry and taken your first steps towards specialist wedding floristry training within The Wedding Masterclass.  But now that you have the floral design know-how, how do you get your creative talents and floral design skills i...

How To Identify Your Ideal Wedding Client: And why you should!

Couples have moodboards filled with scenes of their ideal wedding day.  Organised by theme, colour, style and season the possibilities are endless.  We all know couples have a dream flower filled scenario in their mind, but as their ...

^{The right training can make all the difference in building a sustainable wedding floristry business. That’s exactly what the Wedding Masterclass was created to do.}

Ok - so, this *might* be controversial ...

Our best selling sustainable Wedding Masterclass uses mostly imported flowers.  Are we mi...

^{Want to grow your wedding floristry skills? Start today with the Wedding Masterclass.}

As we get ready to release our eagerly anticipated Wedding Masterclass out into the world, we're taking a closer look at just why we're so wedding obsessed.  It's no secret that here at the Joseph Massie Studio,...

^{Thinking about adding weddings to your portfolio? The Wedding Masterclass will walk you through every stage, from initial consultation to installation, so you can approach wedding work with confidence and clarity.}

With the busy Spring & Summer Wedding season about to begin, we wanted to lighten y...

Last year, you might remember that we announced the launch of The Wedding Masterclass? Well, this April, it's back and it's even better than ever.

The return of The Wedding Masterclass sees Joseph lead six brand new and breathtaking hands-on design projects that are sure to take your wedding busine...

^{If you’d like to build confidence in wedding floristry and learn how to design, price, and deliver weddings at every scale, my Wedding Masterclass is the perfect place to start. It’s a complete programme designed to help florists grow in this rewarding market.}

When clients L & T came to us dreami...