The Cultivate Blog
Ask Marginpar: A Glimpse Behind The Petals Â
Being a great floral designer is so much more than creating beautiful pieces. Â Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.
"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers!Â
Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.
- Discover every part of the process from the soil to the packing room.
- What makes a great quality flower?
- How placing people at the heart of growing benefits the stems you get to design with.
Get ready to learn, be inspired, and experience the beauty of flowers like never before.
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The Latest from Joseph & Co.
Happy Friday!
January seems to come and go so quickly and after the craziness of what seems to be a million red roses coming and going through the doors for St. Valentines Day, before you know it, it's almost Spring!Â
As this fresh new season approaches it brings with it some of our most cherished...
VALENTINE'S DAY – That illustrious date in every floral designer's calendar that beholds the humble red rose!
You might be in love with love, or perhaps you are already panicking about keeping up with the demand. Â Whatever your feelings on the holiday, there's no denying that this day, dedicated to...
Hi there,
Can you believe it’s been almost 4 months since the winner of the 2022 $1000 Floral Giveaway was announced?! It seems like time has flown!
But for our one lucky winner, Libby, that time has been put to good use. Read on, reader, to find out how Libby used her $1000 Floral winnings.
Happy Thursday!
Today we are diving into Orchid Centrepieces: How To Create Three Different Centrepieces using Cymbidium Orchids.
Cymbidium orchids are one of those blooms that like to do the talking. They are the perfect choice for creating Simple, Stylish and Spectacular designs. In this tut
...
Happy Friday!
Today we are diving into How To Make A Sustainable Dahlia Wreath
Over the past few weeks we have been somewhat celebrating one of my fall season favourites, the delectable Dahlia. I love how each season gifts us with its own unique offerings, I delight in the anticipation of seas
...
Happy Friday!
Today we are diving into How To Wire A Rose; Fine Wiring For Wedding Designs.
Now that wedding season is cooling off, it's the perfect time to head back to basics and brush up on those fundamental skills. This may not seem like the showiest, sexiest, exciting lesson to dive into,
...
Happy Thursday!
Today we are diving into Orchid Bouquets: How To Make Beautiful Bouquets With Cymbidium Orchids.
Cymbidium orchids are one of those blooms that demand to be the star of the show. They are the perfect choice for creating luxury style, contemporary, commercial designs. With a myr
...
Happy Thursday!
Today we are diving into How To Work With Agra Wool
Now you may be thinking what on earth even is agra wool? AND why is Joseph telling me that I need to know about it?
Well let me tell you.
When I started out, floral foam was king. If you wanted a structure to design with and
...
Happy Thursday!
Today we are diving into How To Create, Light, Airy, Bouquets.
Believe me when I say that bouquets don’t have to be tricky or difficult to make. They don’t need to be stressful, your arms don’t have to ache, your hands aren’t too small and you don’t have to waste time and money
...
Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?
Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.
Download five essential email templates for :
How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open
