Introducing Flower Class
Jan 01, 2021
New Years Day is one of my very favourite days of the whole entire year. Regardless of the perceived success or relative failure of the months prior, no matter how badly I might’ve screwed up the last one, we are gifted a brand new one, unspoilt, which stretches out ahead of each of us; filled with possibility and power, ripe to be plucked. After the multi-vehicle, multi-lane pile up of a year that we’ve collectively survived in 2020, I’m sure it goes without saying that we’re all looking forward to a brand new year with more gusto than usual.
Today however is a New Years Day that I believe to be more exciting than most New Years Days I’ve previously received : as today I’m delighted to be announcing the the launch of Flower Class : our brand new community membership, designed exclusively for flower lovers.
Flower Class has been more than a little while in the making - it’s been a project that my team and I have dedicated ourselves to over the past year, with weeks and months spent creating and curating, designing and debating, to bring to you the inspiring community we felt was missing within our industry. Last summer, back when we launched our very first online courses, we knew within the first few weeks that we’d found a new way to connect with our people - beyond the hands-on classes we’re privileged to run in our School in England - a global tribe of flower lovers who care not just about the ‘how’ to make a design, but about the ‘why’ of a design too.
Over the coming months we really started to find out what makes designers in our tribe different.
Our community is filled with designers who just aren’t content watching some florals be randomly thrown together without care, thought and sensitivity.
Our designers are those who want to discuss the supporting theory of a design so they can share it with their team. They want to dive deep into proportions, placements and principles.
They’re designers who want to discuss which alternative techniques could've be employed in any number of various real life situations. They want to stock their tool kit of ideas and techniques real deep.
Our community is designers who want to know how to sell those designs into their markets too.
Whilst I felt that our courses were really well received, I also felt that we could give more to our community - to give more support on a regular basis, share tutorials, and spread our expertise as our floral designers to not only grow their skills, but also grow their businesses too. I knew from the messages and comments we receive that there was a thirst for progressive knowledge, for ongoing learning, that our stand alone courses and course collections were just not providing.
It was time to build something bigger.
Some of our team thought that maybe January first wouldn’t be quite the best day to share some big news (given the inclination that a lot of people have to party pretty hard the eve prior!) but it felt right to me to use this clean slate day to mark a new and exciting chapter for myself, and for our community.
Welcome to the good, good news.
Our Flower Class membership opens to members on February 1st - exactly one month today - and it is firmly my intention that when Flower Class opens it’s doors, it becomes something that is much more yours than it is mine, as each and every month you’ll find brand new content designed just for you - aimed to inspire, educate and empower you to take the steps to develop your practice and your business. Within Flower Class, each and every month you’ll have brand new, exciting floral content, designed strictly with the flower lover in mind. Let’s dive into what ongoing floral design support you’ll receive in our membership.
WHAT DOES FLOWER CLASS INCLUDE?
EACH MONTH, YOU’LL RECEIVE :
WHO IS FLOWER CLASS FOR?
FLOWER CLASS IS THE PERFECT FLOWER MEMBERSHIP FOR:
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Budding floral designers who are building their practice, and building their skills
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Experienced floral designers who want to learn a new perspective, or refresh their skills
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Floral designers who feel they never really “got” floral theory - principles and elements, proportions, placements etc.
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Creative thinkers who want to explore a brand new medium
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Floral business owners who are interested in commercial, practical ideas for their business
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Floral creatives who are interested in learning sustainable practices and techniques
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Creatives who are looking for a global, supportive community to belong to
FLOWER CLASS OPENS TO MEMBERS ON FEBRUARY 1ST.
If you’ve been a follower of mine for a little while now, you’ll know we don’t hold back when it comes to sharing the goodness, and so to celebrate the launch of Flower Class we’ve created the most exciting schedule of free January Flower Class Sessions planned throughout the month, designed to share a little taste of what we have in-store for our membership! If you sign up anytime in January to an Annual Membership or if you simply want to join in the fun for our January Flower Class Sessions with us, sign up below and you’ll receive a special invitation to join us for the following events:
From Thursday 14th January - Social Media Tutorial : Ten top tips to grow your community on Instagram. In todays world, if you’re not marketing your business on social media, you don’t exist - join me for this exclusive tutorial on how to make your time spent on Instagram really count.
From Thursday 21st January - Join us for a Colour Theory Tutorial : An Introduction into my personal use of colour colour : The Analogous Theory. Colour can be tricky, so join me for this exclusive tutorial as I introduce my own personal colour theory, and how I apply it to nearly any style of floral composition.
From Thursday 28th January - Enjoy a free Floral Design Tutorial : The Wilderness Urn. Join me for our first January Flower Class session - a detailed floral design tutorial on how to create a foam free urn, inspired by Nature.
LIVE WEBINAR : Join us on Sunday 31st January for an extra special live Webinar!
More details to be announced soon!
Do note - even if you sign up to join us on these sessions after the series launches on 14th January, you’ll still be able to receive access to the above recordings - these will be released to you via email, as soon as they become available. If you sign up to our Annual Membership, you’ll receive permanent access to all the above recordings too, and will be able to replay them at your leisure.
If our Flower Class news wasn’t exciting enough, today we’re also launching two brand new E-books - Sustainable Floral Design Techniques Parts 1 & 2, which are available to purchase as of today. Featuring over 250 pages of high resolution imagery, combined with detailed step by step notes, this e-book collection contains 25 sustainable floral design techniques to elevate your practice and your business.
I truly hope that you’ll be as excited as we are to launch the Flower Class membership, and to join us throughout January for this celebratory series of free tutorials.
Last year was a tough one - lets start 2021 right.
Happy New Year!
Artist. Educator. Writer. Broadcaster.
